Smarketing Blog

How Attraction Recruiting Changes the Game for High Volume Recruiting

Hiring-manager-searching-for-candidates.jpg

As you're reading this, there are millions of HR recruiters pouring over hundreds of resumés struggling to find the right candidates to fill their open positions. Globally, 38% of employers are having difficulty filling jobs

The talent shortage is only expected to rise, putting increasing pressure on recruiting teams to source and hire highly-qualified candidates. 

It's time to ask yourself if your current recruiting strategy will attract, engage, nurture, and hire top talent, ensuring your company stays competitive and maintains serving clients? Attraction recruiting is the alternative to ineffective traditional recruiting methods.

What Attraction Recruiting Does For You

Attraction recruiting is a methodology that attracts, engages, and nurtures top talent for your company based off of inbound marketing. 

  • Attracts job seekers directly to your site for knowledge

  • Engages the applicant throughout the process

  • Nurtures top recruits with education

  • Measures engagement

Attraction recruiting techniques will increase your talent pipeline, decrease time to fill positions, and reduce your cost-per-hire, which can positively impact your bottom line. Using high-volume recruiting tactics that are measureable and proven, attraction recruiting is the best way to reach your talent acquisition goals.

Increase Access to Passive Candidates and Fill Your Pipeline

we-want-you-attract-top-talent.jpgOnly 61% of employers currently have a strategy in place to recruit passive candidates, according to LinkedIn’s 2015 Global Recruiting Trends survey.

Many employers have difficulty finding more qualified candidates because they are not actively deploying a passive candidate strategy or they simply do not know how to. Passive candidates are not actively seeking a new job but will explore another opportunity if the right one comes along. Attraction recruiting is perfect for this longer hiring experience by nurturing and engaging talent through the entire process.

LinkedIn, Facebook, and Twitter are great platforms to source passive talent. SHRM ranks social media as one on the top tools organizations use to source job candidates.

Measure Candidate Engagement

attraction-recruiting-strategy.jpgNow that your talent pipeline is full with candidates, it's time to measure engagement. Wise hiring managers understand that the success of their new hire relies on engagement. It's more than just a buzzword, there's a direct link between employee engagement and the overall success of the company.

Attraction recruiting measures the level of engagement from the first contact to the accepted offer. Actively engaged employees increase productivity, align with company culture, and refer candidates to your company. 

Reduce Cost-Per-Hire and Increase ROI

Building a healthy candidate pipeline ensures your company will have the right talent when you need it and productivity will not suffer. The automated and standardization nature of attraction recruiting reduces the cost-per-hire and time to fill a position, which can be a huge cost-savings each year. By hiring highly qualified, motivated, and engaged professionals can significantly increase ROI and improves your competitiveness to hire future top talent.

Attraction recruiting is your best defense against dwindling talent pipelines and hard to fill positions. The war on talent is heating up, is your company prepared?

Topics: Attraction Recruiting