Search engine optimization. Content creation. Social advertising. Viral video production. Banner ads. In the world of digital marketing, there are agencies that focus on each of these individual tactics. Then, there are agencies that focus on strategizing the combinations of these tactics that work best for you. Which do you need? And how do you know?
Is your manufacturing sales strategy built upon cold calling, trade shows, and other traditional lead generation tactics? Have you considered hiring an outside vendor to provide more leads - at a volume that seems too good to be true? Does your sales process seem convoluted, inefficient, and ineffective when it comes to generating new leads, or following up with new ones?
It sounds to me like your manufacturing company's lead generation tactics are stuck in the ‘90’s. Welcome to 2016: where content marketing helps sales teams build more pipeline.
As a builder of homes, you're an expert in your field. You follow the same steps each time you take on a new building project. Similarly, building a marketing strategy for home builders utilizes a series of steps that can be repeated for a successful project. When marketing your home builder company, build your strategy like a building a home: start with a blueprint, a solid foundation, and framing to increase your prospect list and client base.
Email marketing is not an ancient dinosaur close to extinction. It's alive and well. With 91% of U.S. consumers accessing email daily and 40 times more effective at turning leads into customers than social media (Facebook and Twitter), there is no evidence that email marketing is dead.
Emojis. You've seen them in your teen's texts. Twitter and Instagram are full of them. You've probably utilized them yourself in personal communication. But what about professional communication, and even marketing - are they appropriate, and if so, how do you use them well?
via @DanMentos
Emojis are tiny images used to depict an emotion, thought, or idea. They come preloaded on most smartphones today. As companies continue to embrace new technology and social media in their marketing strategies, more and more brands are starting to incorporate these into their communication.
This is quite the opposite of traditional types of advertising that reach OUT to customers. In this data driven, search based age, it is important to engage your prospects and clients by publishing content, such as blogs, infographics, articles, videos, how-to’s, checklists, and eBooks.
While an attorney likely enters into the study of law because of a passion for justice or an acute love of legal jurisprudence, they still need clients in order to pay the bills. Attorneys that ignore the importance of online marketing are failing to tap into one of the best resources for finding new clients to represent. Thanks to efficient online attraction methods like eBooks, blogging, and social media attorneys can promote their law firms online in ways that will bring clients into their office and grow their firm's bottom line.
As the real estate market recovers, the home building industry is getting more competitive. Even the most affluent buyers are being careful when it comes to their purchases. As potential customers become invested in doing research, digital contractor marketing grows more effective in reaching them.
