Smarketing Blog

How a Data-Centric Inbound Strategy Gives CEOs the Marketing Data They Want

As a CEO, you have a specific way of looking at your company’s success. You see the big picture: where you are, where you’re going, and how you need to get there. That view hinges on the ability to look at each facet of your business and see the value it brings to your company’s bottom line. A data-centric inbound marketing strategy can give you the data you’ve been looking for from your marketing investments.

Topics: Marketing Powered By Data Inbound Marketing Improving Close Ratio Sales Enablement

10 Discovery Questions to Ask When Exploring a Qualified Lead

Identify, connect, explore, advise. We use a variation on Hubspot’s inbound sales method, but the main points are the same: by educational and consultative in your sales process. The idea (and, in practice, the reality) is that prospects have already done a majority of their research about you and your products before they are ready to talk to a salesperson. As a result, salespeople must adapt to today's buyers. 

Topics: Improving Close Ratio Sales Enablement

Should Sales Participate in Writing for Content Marketing?

As content marketing becomes a more important part of your B2B marketing strategy as a whole, traditional roles of sales and marketing teams are being revised.

Topics: Content Marketing Marketing for B2B Improving Close Ratio

Not Closing Enough Sales? It's Probably Because You're Selling.

The best, and sometimes worst, part of these digitized times is that an abundance of information is a few clicks, taps or swipes away.  The upside is that, if you are a stealthy enough, you can triumph in any trivia game. The downside is that consumers are inundated with a staggering stream of information on a daily basis.  The average urban American is exposed to an outrageous 5,000 advertisements each day through television, radio, websites, billboards and various social media portals, according to NYTimes.com

Topics: Improving Close Ratio Sales Enablement

Should Sales Teams Use Social Media?

I have to admit to some major annoyance lately by people trying to sell to me using social media.  Normally I’m a big proponent of social media as a business tool. Recently though, it seems like the sales pitch is in my inbox before I’ve finished clicking the “Accept” button to connect. It’s part of a bigger communication issue in our society often described like this: We don’t listen with the intent to understand; we listen with the intent to reply.  I mean, how can someone send me a sales pitch when they don’t even know what my pain point is?

Topics: Social Media Improving Close Ratio

5 Reasons Why Valuable eBooks are Invaluable to Your Sales Strategy

High-value publications and ebooks are (or, should be) the bread-and-butter of an inbound sales strategy for your B2B business. Not sure why? From a prospect's point of view, you're empowering them - the buyer - to learn more about your solution or product in a low-pressure way, while they research and educate themselves (read more about this inbound method for manufacturing marketing). From your sales point of view, you're gathering information about the prospect's interests and pain points based on what they download, as well as receiving their contact information and more for additional communication.

Topics: Inbound Smarketing Marketing for B2B Improving Close Ratio Sales Enablement

Don’t Make These Lead Follow-Up Mistakes After Cheese Tech Expo

I had four things on my to-do list today:

  1. Eat cheese
  2. Smell cheese
  3. Do some cheesy networking
  4. Follow up on cheesy leads

Our home-base of Milwaukee, Wisconsin is hosting the International Cheese Technology Expo just up the road from our office this week. Our strategist has written about prepping for tradeshows the inbound way, but how are you planning to conduct lead follow up post-show? Or, better yet, during the show? With inbound, the final to-do item on my list isn't disa-brie-able at all (see what I did there?).  Don’t make these critical errors when following up on qualified leads. 

Topics: Marketing for B2B Improving Close Ratio