Smarketing Blog

5 Questions to Ask Yourself When Choosing a Digital Marketing Agency

Search engine optimization. Content creation. Social advertising. Viral video production. Banner ads. In the world of digital marketing, there are agencies that focus on each of these individual tactics. Then, there are agencies that focus on strategizing the combinations of these tactics that work best for you. Which do you need? And how do you know?

Topics: Content Marketing Inbound Marketing Inbound Smarketing Marketing for B2B Sales Enablement

Don’t Make These Lead Follow-Up Mistakes After Cheese Tech Expo

I had four things on my to-do list today:

  1. Eat cheese
  2. Smell cheese
  3. Do some cheesy networking
  4. Follow up on cheesy leads

Our home-base of Milwaukee, Wisconsin is hosting the International Cheese Technology Expo just up the road from our office this week. Our strategist has written about prepping for tradeshows the inbound way, but how are you planning to conduct lead follow up post-show? Or, better yet, during the show? With inbound, the final to-do item on my list isn't disa-brie-able at all (see what I did there?).  Don’t make these critical errors when following up on qualified leads. 

Topics: Marketing for B2B Improving Close Ratio

Lead Gen Stuck in the 90's? Content Marketing Builds Sales Pipeline

Is your manufacturing sales strategy built upon cold calling, trade shows, and other traditional lead generation tactics? Have you considered hiring an outside vendor to provide more leads - at a volume that seems too good to be true? Does your sales process seem convoluted, inefficient, and ineffective when it comes to generating new leads, or following up with new ones?

It sounds to me like your manufacturing company's lead generation tactics are stuck in the ‘90’s. Welcome to 2016: where content marketing helps sales teams build more pipeline.

Topics: Content Marketing Marketing for B2B Manufacturing Blogs Sales Enablement

Turn Your Industrial Manufacturing Website Into Your Top Seller

You have completely updated your website as part of an effective manufacturing marketing plan; it is mobile friendly, has great images, and is easy to navigate. Now you sit back, and wait for your investment to churn out quality leads left and right. And you wait. All that time and energy and your website is still not generating enough quality leads. Everything you’ve read up to this point has told you – fix the website, and generate more B2B sales. So why aren’t you seeing enough quality leads?

Topics: Website Development Marketing for B2B Manufacturing Blogs

What B2B Inbound Marketing Is, and Why You Might Need It

Inbound marketing, as opposed to outbound, is built to attract potential buyers to your business through educational content. Using B2B inbound marketing methodology, your website is a 24/7 salesperson that attracts, converts, closes and delights people who are looking for solutions to a problem that you can solve.

Topics: Inbound Marketing Marketing for B2B