Many of you might be wondering what the heck we mean by membership engagement.  Hey, completely understandable... but sorry to say that there isn’t a clear cut answer.  Membership Engagement isn’t just the newest buzzword that people like to sling around - it’s a real thing, but it will mean something different to each association. 

By developing content aligned to users’ needs at every step of your sales funnel, you can motivate prospects to self-qualify. This can save your sales team hundreds of hours annually, focusing your sales resources on clients who suit you best who are also ready to buy.

An effective inbound marketing strategy team will sit down with your sales and marketing teams to discover and create clear definitions for leads, marketing qualified leads, and sales qualified leads, along with defining simple ways to move buyers through the funnel from one stage to another using content on your site and a clear sales and marketing alignment.

So, to start off… what the hell is membership engagement? I know a lot of you might have been thinking that.  Well, that’s ok because there isn’t a clear cut answer.  Membership Engagement isn’t just the newest buzzword that people like to sling around - it’s a real thing, but it will mean something different to each association. 

We have all been through presentations with lousy speakers where we have sat patiently checking our phones, feeling like time was standing still, wondering what’s for dinner and then left feeling cheated of our time.  I don’t know about you, but I have been through enough of them where, if the time spent was combined, I could have probably hiked to Colorado and back (and enjoyed it significantly more; granted, I do like hiking).

Without members, associations would disappear; but it is important for the integrity of your association that your members are qualified and meet set standards.  So, setting up a way to measure the qualification of your potential association members is important. 

We have all sat through a boring presentation.  Maybe it’s a topic that we are already familiar with, maybe the topic is too far over our heads, or maybe the person giving the presentation just has your sleep number dialed in and is slowly lulling you into a coma.

Membership recruitment and retention is nothing more than building and retaining successful relationships.  So, how do you successfully create these long-lasting relationships and continue to make more of them - and grow the number of your contractor association members?