Smarketing Blog

4 ½ Steps to Killer Prospecting at the WI Cheese Industry Conference

Whenever my friends come to visit me in Wisconsin, our meals consist of the staples that make up the dairy state’s diet: cheese, beer, and more cheese!

This week, the 2017 WI Cheese Industry Conference is taking place in our own Madison, Wisconsin and it promises to bring out the best of our state’s dairy pride: a gathering of nearly 2,000 cheese industry leaders, suppliers, marketers and more, sharing information about the latest in cheese technology, new products, whey opportunities, product safety, marketing and additional issues affecting this industry. Of course I’ve gouda be there!

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