DIY-Marketing-Plan-Template-cover-Trending-Up.pngThe DIY Agency-Level Marketing Plan is the template that marketing agencies don't want you to have. 

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BLOG: Creating Personas

How Can Buyer Personas Improve My Business?

The concept behind buyer personas is simple: a persona is a defined audience member where you have identified the persona's role, concerns, questions, and search patterns. Basically, the concept shows how your “perfect customer” would behave if he or she existed and made buying decisions. A buyer persona is an imperative part of your marketing strategy—the secret sauce as you put together a recipe for success. Learn more.

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  • As a senior manager, I didn't know the ins and outs to putting together a full content marketing strategy. Trending Up's process, tools and specifically this guided marketing plan template brought everything together for us. Everything we do now marketing-wise is through the lense of this strategy, targeting our ideal persona. If it doesn't move us toward that goal, we don't even do it. It has brought our marketing & sales strategy to life.

    - Tammie Miller, Managing Director & Founding Member at TKO Miller
  • The template from Trending Up is, above all, the most organized marketing process I've ever utilized. Usually our team gets slowed down by complexity in our marketing and sales tactics; this strategy template empowers our coordinator to plan out our quarter and get it done efficiently in a way that guarantees a targeted message. It's been a fantastic purchase."- Carl Quindel, President at Strong Blocks
  • We've been very impressed with the content plan and calendar, where we have a very clear roadmap for 12 months....We're already seeing resuts from just doing some of the initial recommendations on our strategy."
    - Ethan Elser
    , VP at PACE Equity