This white paper summarizes the inbound digital marketing formula specifically for manufacturing. Our intention is to educate manufacturers how to take advantage of smarter digital marketing methods. Now is the time for your company to tap into the enormous benefit of expanding your marketing reach by attracting researchers and buyers while they are actively searching for information on a product like yours. In this paper, learn: 

• How to create buyer personas
• How to calculate your COCA (cost of customer acquisition)
• What's needed to implement metric-based digital marketing
• How to shorten your sales cycle

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