The recently concluded Pack Expo 2023 in Las Vegas was a goldmine of opportunities, especially for those in the equipment manufacturing sector. With complex, high-value equipment that can be challenging to explain, it's crucial to have a...
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Trade shows can be one of the most valuable sources of quality leads for manufacturers. We all understand the benefits of being able to shake hands...
There’s a ton of reasons to swing into the drive-thru and grab yourself a quick bite of a seasonal McRib sandwich. You’re thinking about the "right...
It’s not a secret or surprise anymore… video is the NOW of digital marketing. And, good news for you, if you’re trying to market a complex or...
Pause and think about this… What do you think “BRANDING” is?
Let me tell you a story. It’s one that my team and I have heard about from many prospects, and have seen from almost every one of our clients to...
You're not Coca-Cola. I'm pretty sure you knew that already, but just in case. But, what that means is your marketing dollars need to be spent...
With the rise (and domination) of social media, your website has not lost importance, it has gained it. Manufacturing CEO’s, the goal of your social...
Alright, first of all, get on board with “expertise marketing”. Don’t feel bad if you don’t know what that is – cause we kinda made it up. Basically,...
As a manufacturing organization, filling your sales pipeline with the right customers who will pay well and create repeat, long-term business is...
As I go around speaking attending conferences, and working with our manufacturing clients, I’m often asked questions about what marketing technology...
We are assuming that you, like most other manufacturing companies, gather most of your leads through avenues such as trade shows, referrals, and...
Believe me. We get it. It’s not easy to make the long-term investment over the short-term, instant spend when it comes to marketing your...
I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great...
A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1...
One of the single largest opportunities that you have for improving performance in the modern business environment involves aligning marketing and...
No matter how big or small your sales force, your website can be working around the clock to attract leads. To do it, however, your B2B site needs...
This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4...
Earlier this week, I wrote about why inbound marketing works for manufacturing. I walked through the buyer’s journey, from discovery, to...
The Internet exists for only a few purposes: Curating a perfect life on social media and videos of people being scared by other people! Ok...that’s...
Marketing for manufacturing companies is not an easy job. Traditional marketing methods focuses on the seller - what you have in stock, what you need...
This is part 3 of our series for marketers creating a marketing plan. Check out part 1: create a defined strategy and part 2: create relevant content.
Blogging: that time-consuming writing practice of innermost thoughts flowing onto a digital forum to be read by strangers you’ll never meet. Or is...
High-value publications and ebooks are (or, should be) the bread-and-butter of an inbound sales strategy for your B2B business. Not sure why? From a...
For some of you I can understand how you might scoff at the words “social media” and “easy” in the same sentence. It can easily feel like a young...
When you’re looking for the results of this year’s marketing budget for your specialized construction business, can you easily show what’s happened...
As a CEO, you have a specific way of looking at your company’s success. You see the big picture: where you are, where you’re going, and how you need...
Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with...
The modern buyer has changed the sales process, and now the sales process is being redefined. Today's sellers are adapting to the modern buyer, and...
It's the first day of spring training for our hometown Milwaukee Brewers! As they start training for this year's April 3rd home opener and we dream...
As a business leader for a B2B company, you have responsibilities company-wide: caring for your employees, making sure customers are happy, ensuring...
SMarketing, sales and marketing alignment, is critical to your manufacturing organization’s success. Both teams are responsible for your company’s...
Marketing attribution: the quest for information and data that allows marketers to pinpoint the assisting marketing messages, formats, and channels...
Marketing teams are under increased scrutiny today thanks to the advent of Big Data. Executives can analyze everything from overtime cost/benefits...
As firearm hunting season in Wisconsin draws to a close this year, it’s got me thinking about all the preparation that goes into our hunt each year....
Autumn is one of my favorite times of year in Wisconsin. And if you think it’s just because of the return of the Starbucks red cup, PSL, and holiday...
Bow season is in high gear here in the midwest. The rut, the time of year when deer are most active, is in full swing, and bow hunters are scouting...
Your manufacturing business has a very specific audience. Perhaps your industry is incredibly specialized, and you only create your product for one...
Fishing, for many like myself, is a hobby I’m passionate about. Early morning sunrises on the lake, the perfect harmony of pole, lure, and clear...
Summer in Wisconsin means spending the three warmest (and least likely to have snow) months outdoors taking advantage of the beautiful weather. As a...
One of the biggest frustrations I hear from business leaders and CEOs about marketing is the inability to draw a direct line from any one marketing...
B2B marketers know that marketing a complex product like an automated manufacturing system - whether it’s integrating already-built solutions,...
A fair amount, as it turns out. But, we’ll get to that a bit later. Having believable ROI calculations is directly related to how successful you’re...
Myth Debunked: As the #1 content marketing tactic for manufacturers, 87% of manufacturing brands create videos and put them on their website and...
When you're creating your marketing materials, do you know for whom you are creating them? Your audience should be a defined group - or groups - of...
The thought of writing this post initially left me with a mild panic attack. After all, my audience consists of marketers, yes - but it also consists...
As I sat down to write this post, I immediately dove into researching statistics, articles, and trends about maximizing success at trade shows. About...
The manufacturing industry contributes $2.09 trillion to the economy, so it is no surprise U.S. manufacturers are the most productive in the world....
YouTube isn’t just for funny footage of cats. The video platform is the #2 biggest search engine in the world, just behind Google (which owns it!) It...
The value each customer contributes to your bottom line is directly related to the cost of customer acquisition, or COCA. Yet, many businesses launch...
One of the fundamentals of Inbound Marketing is content creation. Put simply, content is the message that your inbound marketing strategy delivers to...
