Brian Bzdawka

Brian is the Creative Director at Trending Up. He has a smokin' hot wife and three awesome kids. When he's not designing graphics, creating videos and working on marketing strategies, Brian enjoys drawing, breakfast food and being nice.

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Inbound vs Outbound is like Low and Slow Cooked Pork vs the McRib

There’s a ton of reasons to swing into the drive-thru and grab yourself a quick bite of a seasonal McRib sandwich. You’re thinking about the "right now"… the fact that you didn’t plan for your meal and that you want to fulfill your immediate goal of...

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Using Video to Market Your Complex or Customized Manufacturing Product or Service

It’s not a secret or surprise anymore… video is the NOW of digital marketing. And, good news for you, if you’re trying to market a complex or...

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Branding Isn't Just For Appearances, It Speaks To Who You Are

Pause and think about this… What do you think “BRANDING” is?

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What Specialized Manufacturers Need to Consider About Design and Brand

What Specialized Manufacturers Need to Consider About Design and Brand

You're not Coca-Cola. I'm pretty sure you knew that already, but just in case. But, what that means is your marketing dollars need to be spent...

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Benefit of Content Marketing

Some of the Main Benefits of Content Marketing for Manufacturing Businesses

We are assuming that you, like most other manufacturing companies, gather most of your leads through avenues such as trade shows, referrals, and...

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Spend vs Investment

Marketing Your Manufacturing Business Should Be About ROI. PERIOD.

Believe me. We get it. It’s not easy to make the long-term investment over the short-term, instant spend when it comes to marketing your...

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Do you know exactly who you are marketing to?

How Buyer Personas Ensure a Smart Marketing Investment for Manufacturing Companies

I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great...

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guarded by forms

Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms

A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1...

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Social media - overwhelmed.jpeg

7 Easy Social Media Tips for Food Equipment Manufacturing Companies

For some of you I can understand how you might scoff at the words “social media” and “easy” in the same sentence. It can easily feel like a young...

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