--- title: Blog | Trending Up Strategy | Brian Bzdawka description: Brian is the Creative Director at Trending Up. He has a smokin' hot wife and three awesome kids. When he's not designing graphics, creating videos and working on marketing strategies, Brian enjoys drawing, breakfast food and being nice. --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ![Brian Bzdawka](https://www.trendingupstrategy.com/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg) ## Brian Bzdawka Brian is the Creative Director at Trending Up. He has a smokin' hot wife and three awesome kids. When he's not designing graphics, creating videos and working on marketing strategies, Brian enjoys drawing, breakfast food and being nice. ### Recent Posts by Brian Bzdawka: ## 5 Reasons Your Commercial Contractor Marketing Plan Needs Case Studies by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) October 13, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Case%20Study%20Pudding.jpg)](https://www.trendingupstrategy.com/blog/5-reasons-for-case-studies-in-commercial-contractor-marketing-plans-0) Marketers used to see case studies as just an added bonus – the “whipped cream” on top of everything that their company does.  If they had the time to get around to them, they were great to use to brag with.  But, I am telling you that a [well-executed case study](https://www.julcreative.com/manufacturing-company-sees-results-with-data-powered-inbound-marketing), if used correctly, is far more important than that.  It isn’t a mere brag – it is PROOF of the industry-relevant, problem solving, superhero skills that your business is wielding. [CONTINUE READING](https://www.trendingupstrategy.com/blog/5-reasons-for-case-studies-in-commercial-contractor-marketing-plans-0) [0 Comments](https://www.trendingupstrategy.com/blog/5-reasons-for-case-studies-in-commercial-contractor-marketing-plans-0#comments-listing) Topics: [Inbound Marketing for Home Contractors](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) [Commercial Construction Marketing](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) ## Boost Membership Engagement for Your Association by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) October 12, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/engagement.png)](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association-0) Many of you might be wondering what the heck we mean by membership engagement.  Hey, completely understandable... but sorry to say that there isn’t a clear cut answer.  Membership Engagement isn’t just the newest buzzword that people like to sling around - it’s a real thing, but it will mean something different to each association.  [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association-0) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association-0#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## #33DaysOfStrategy: What It Is & How It Works by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) May 8, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/DIY_marketing_plan_template/33days/social_promo/33day%20CTA%20-%2022Enter22%20-%20v1.jpg)](https://www.trendingupstrategy.com/blog/the-33-days-of-strategy-promotion) Today marks the start of Trending Up's #33DaysofStrategy, a celebration (and get-the-word-out-there promotion) of our latest product, the [DIY Agency-Level Marketing Plan](https://www.trendingupstrategy.com/marketing-plan-template-for-marketing-coordinators-launch-special).  [CONTINUE READING](https://www.trendingupstrategy.com/blog/the-33-days-of-strategy-promotion) [0 Comments](https://www.trendingupstrategy.com/blog/the-33-days-of-strategy-promotion#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) ## 16 Useful-ish Ways to Measure The Value Your Association Brings by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) March 16, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Happy%20Guy.jpg)](https://www.trendingupstrategy.com/blog/16-ways-to-measure-the-value-of-your-association-membership) So, you are wondering if you are offering enough [membership value as an association](https://www.trendingupstrategy.com/speaker-opportunities-for-your-business-organization-jenna-engel?hsCtaTracking=b3d737f5-9b9a-45ab-a54c-4df25a13a09c%7C23f9654f-3e18-475a-8734-f5d9e23be6cb&__hstc=144511786.c6c0505f6839da25aa7b45bd34fc9cb6.1486063114612.1486571586963.1486587941823.9&__hssc=144511786.2.1486587941823&__hsfp=489752510).  That is awesome that you are even thinking about it. Having it at the top of mind is so crucial because, as you know, your members are the life blood of your organization.  You HAVE to keep them happy. [CONTINUE READING](https://www.trendingupstrategy.com/blog/16-ways-to-measure-the-value-of-your-association-membership) [0 Comments](https://www.trendingupstrategy.com/blog/16-ways-to-measure-the-value-of-your-association-membership#comments-listing) Topics: [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) ## 7 Steps to Train Your Overhead Door Sales Team to Be As Good As You by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) March 8, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/sales%20team.jpg)](https://www.trendingupstrategy.com/blog/7-steps-to-train-your-overhead-door-sales-team-to-be-as-good-as-you) Step One: Lower Your Expectations… obviously, I’m joking. But seriously, you have been doing this for how many years now?  I’m sure it seems like a really daunting task to have to pass on all of that knowledge and experience to your sales team.  But, the fact is, without setting your sales team up for success and without adequate sales training your team will flounder, you will experience a ton of churn on your sales team, and your [overhead door company](https://www.trendingupstrategy.com/industries) will fail to grow. [CONTINUE READING](https://www.trendingupstrategy.com/blog/7-steps-to-train-your-overhead-door-sales-team-to-be-as-good-as-you) [0 Comments](https://www.trendingupstrategy.com/blog/7-steps-to-train-your-overhead-door-sales-team-to-be-as-good-as-you#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Smarketing](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) [Inbound Sales](https://www.trendingupstrategy.com/blog/topic/inbound-sales) [Overhead Door Industry](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) ## 10 Reasons Why Your Overhead Door Company Needs Inbound Marketing by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) February 16, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/cold%20calling.png)](https://www.trendingupstrategy.com/blog/10-reasons-why-your-overhead-door-company-needs-inbound-marketing) I’m not telling you something you don’t already know here, but the overhead door industry is unique. You are working with so many different types of customers—homeowners, small business owners, big business owners and even mid-level executives who handle buying and repair decisions. Because you work with such a varied client base, [attracting prospects](https://www.trendingupstrategy.com/inside-content-marketers-blueprint-content-commercial-contractor) may seem to be a complicated matter. [CONTINUE READING](https://www.trendingupstrategy.com/blog/10-reasons-why-your-overhead-door-company-needs-inbound-marketing) [0 Comments](https://www.trendingupstrategy.com/blog/10-reasons-why-your-overhead-door-company-needs-inbound-marketing#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Smarketing](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) [Inbound Sales](https://www.trendingupstrategy.com/blog/topic/inbound-sales) ## You + Inbound Marketing = <3 by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) February 14, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/brian_blog/brian_ashley_valentines.png)](https://www.trendingupstrategy.com/blog/you-plus-inbound-marketing-equals-match) Well, today is the day.  The day that you, hopefully, got your act together and got that special someone in your life one of the typical, disgusting, pink and red, plush or chocolate presents.  If you haven’t gotten it already, then get your ass in gear and get to the closest drug or grocery store so you can stand in the card aisle with the rest of the assholes who forgot to pick something up and field the comments from every big-mouth person in the store, all containing the words “last” and “minute”. [CONTINUE READING](https://www.trendingupstrategy.com/blog/you-plus-inbound-marketing-equals-match) [0 Comments](https://www.trendingupstrategy.com/blog/you-plus-inbound-marketing-equals-match#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) ## How to Improve Membership Engagement for Your Association by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) December 27, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Engagement%20=%20Fuel.jpeg)](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association) So, to start off… what the hell is membership engagement? I know a lot of you might have been thinking that.  Well, that’s ok because there isn’t a clear cut answer.  Membership Engagement isn’t just the newest buzzword that people like to sling around - it’s a real thing, but it will mean something different to each association.  [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## How To Get Actionable Topics From Your Association Speakers by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) December 12, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Bored%20Audience.jpeg)](https://www.trendingupstrategy.com/blog/how-to-get-actionable-topics-from-your-association-speakers) We have all sat through a boring presentation.  Maybe it’s a topic that we are already familiar with, maybe the topic is too far over our heads, or maybe the person giving the presentation just has your sleep number dialed in and is slowly lulling you into a coma. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-get-actionable-topics-from-your-association-speakers) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-get-actionable-topics-from-your-association-speakers#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## Prove Your Marketing’s Value: Find the Metrics That Matter to You by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) November 29, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Hair%20so%20big.jpg)](https://www.trendingupstrategy.com/blog/prove-your-marketings-value-integrated-marketing-analytic-tools-metrics-that-matter) Listen, I get it.  You have a life, and you would prefer if it wasn’t spent totally in front of your computer screen.  At the same time, you want to make sure that you are making the right choices when it comes to your marketing efforts, and you also want to be able to show [the value of your marketing and how it impacts the bottom line of your business](https://www.julcreative.com/smarketing). [CONTINUE READING](https://www.trendingupstrategy.com/blog/prove-your-marketings-value-integrated-marketing-analytic-tools-metrics-that-matter) [0 Comments](https://www.trendingupstrategy.com/blog/prove-your-marketings-value-integrated-marketing-analytic-tools-metrics-that-matter#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [All Posts](https://www.trendingupstrategy.com/blog/all) [Next Page](https://www.trendingupstrategy.com/blog/author/brian-bzdawka/page/2) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. [Sign up to receive our blog updates in your inbox.](https://www.julcreative.com/subscribe/jul-creative-inbound-smarketing-blog) ### Subscribe Here! ### Recent Posts ### Posts by Topic - [Inbound Marketing (28)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) - [Content Marketing (18)](https://www.trendingupstrategy.com/blog/topic/content-marketing) - [Marketing for B2B (15)](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) - [Sales Enablement (12)](https://www.trendingupstrategy.com/blog/topic/sales-enablement) - [Inbound Marketing for Home Contractors (10)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) - [Inbound Smarketing (10)](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) - [Increase Lead Generation (10)](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) - [Manufacturing Blogs (10)](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) - [Marketing Powered By Data (10)](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) - [association membership (10)](https://www.trendingupstrategy.com/blog/topic/association-membership) - [Inbound for Financial Institutions (9)](https://www.trendingupstrategy.com/blog/topic/inbound-for-financial-institutions) - [Blogging ROI (7)](https://www.trendingupstrategy.com/blog/topic/blogging-roi) - [quality leads (7)](https://www.trendingupstrategy.com/blog/topic/quality-leads) - [Improving Close Ratio (5)](https://www.trendingupstrategy.com/blog/topic/improving-close-ratio) - [Marketing Strategy (5)](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) - [Attraction Recruiting (4)](https://www.trendingupstrategy.com/blog/topic/attraction-recruiting) - [Buyer Personas (4)](https://www.trendingupstrategy.com/blog/topic/buyer-personas) - [Commercial Construction Marketing (4)](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) - [Construction (4)](https://www.trendingupstrategy.com/blog/topic/construction) - [Inbound Sales (4)](https://www.trendingupstrategy.com/blog/topic/inbound-sales) - [Social Media (4)](https://www.trendingupstrategy.com/blog/topic/social-media) - [Marketing for Home Builders (3)](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) - [Email Marketing (2)](https://www.trendingupstrategy.com/blog/topic/email-marketing) - [Personalization (2)](https://www.trendingupstrategy.com/blog/topic/personalization) - [Website Development (2)](https://www.trendingupstrategy.com/blog/topic/website-development) - [Nari Trade Show (1)](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) - [Overhead Door Industry (1)](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) - [Recruitment (1)](https://www.trendingupstrategy.com/blog/topic/recruitment) - [Trade Show Success (1)](https://www.trendingupstrategy.com/blog/topic/trade-show-success) see all [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)