--- title: Blog | Trending Up Strategy | Jenna Orrock (5) description: Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. (5) --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ![Jenna Orrock](https://www.trendingupstrategy.com/hubfs/IMG_1160%20square.jpg) ## Jenna Orrock Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. Working with innovative business owners and engineers to attract their target audience to them is the best part of the job. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with her culinary skills. ### Recent Posts by Jenna Orrock: ## Need Your Website Taken Seriously? Responsive Design Is a Must by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) June 30, 2015 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Responsive-Website-Design-Jul-Creative.jpg)](https://www.trendingupstrategy.com/blog/need-your-website-taken-seriously-responsive-design-is-a-must) The mobile era is truly upon us. According to the Pew Research Center, more than 90% of American adults own a cell phone. Of those, more than 60% own a smartphone with online capabilities. A growing number of Americans use their cell phones as their main means of connectivity, and these figures don’t even count devices like tablets and smartwatches. [CONTINUE READING](https://www.trendingupstrategy.com/blog/need-your-website-taken-seriously-responsive-design-is-a-must) [0 Comments](https://www.trendingupstrategy.com/blog/need-your-website-taken-seriously-responsive-design-is-a-must#comments-listing) Topics: [Website Development](https://www.trendingupstrategy.com/blog/topic/website-development) ## How To Make a Digital Marketing Campaign For a Home Building Company by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) June 24, 2015 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Digital-Marketing-for-home-builders.jpg)](https://www.trendingupstrategy.com/blog/how-to-make-a-digital-marketing-campaign-for-a-home-building-company) As the real estate market recovers, the home building industry is getting more competitive. Even the most affluent buyers are being careful when it comes to their purchases. As potential customers become invested in doing research, digital contractor marketing grows more effective in reaching them. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-make-a-digital-marketing-campaign-for-a-home-building-company) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-make-a-digital-marketing-campaign-for-a-home-building-company#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) ## World Cup: Connecting the World One Tweet at a Time by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) July 13, 2014 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hs-fs/hub/404404/file-1211241856.jpg)](https://www.trendingupstrategy.com/blog/world-cup-connecting-the-world-one-tweet-at-a-time) ###### **2014 FIFA World Cup:** The dream for each player, country, and fan to become World Champions began June 12th and the journey ends today. As always the 2014 World Cup has been filled with shocking defeats and moments that will always be remembered.  Records are broken and people were even bitten \*Suarez\*.  Some major moments to recap going into this final game would be: - The Defeat of Spain, the previous World Cup Champions. - Clint Dempsey's goal in the 29th second, the 5th fastest scored goal in the World Cup.  - Messi’s goal against Bosnia, forcing 2 defenders to collide.   - Suarez's odd technique of plunging his teeth into Italian defender, Chiellini. - Colombia's amazing goals, but even more entertaining celebrations after the goals. - Germany annihilating Brazil with a 7-1 victory advancing them to the finals. [CONTINUE READING](https://www.trendingupstrategy.com/blog/world-cup-connecting-the-world-one-tweet-at-a-time) [2 Comments](https://www.trendingupstrategy.com/blog/world-cup-connecting-the-world-one-tweet-at-a-time#comments-listing) [Previous Page](https://www.trendingupstrategy.com/blog/author/jenna-orrock/page/4) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! 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