--- title: Blog | Trending Up Strategy | association membership description: association membership | Educational information about all things digital to help market, sell, and grow your business today. --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## Boost Membership Engagement for Your Association by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) October 12, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/engagement.png)](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association-0) Many of you might be wondering what the heck we mean by membership engagement.  Hey, completely understandable... but sorry to say that there isn’t a clear cut answer.  Membership Engagement isn’t just the newest buzzword that people like to sling around - it’s a real thing, but it will mean something different to each association.  [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association-0) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association-0#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## 16 Useful-ish Ways to Measure The Value Your Association Brings by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) March 16, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Happy%20Guy.jpg)](https://www.trendingupstrategy.com/blog/16-ways-to-measure-the-value-of-your-association-membership) So, you are wondering if you are offering enough [membership value as an association](https://www.trendingupstrategy.com/speaker-opportunities-for-your-business-organization-jenna-engel?hsCtaTracking=b3d737f5-9b9a-45ab-a54c-4df25a13a09c%7C23f9654f-3e18-475a-8734-f5d9e23be6cb&__hstc=144511786.c6c0505f6839da25aa7b45bd34fc9cb6.1486063114612.1486571586963.1486587941823.9&__hssc=144511786.2.1486587941823&__hsfp=489752510).  That is awesome that you are even thinking about it. Having it at the top of mind is so crucial because, as you know, your members are the life blood of your organization.  You HAVE to keep them happy. [CONTINUE READING](https://www.trendingupstrategy.com/blog/16-ways-to-measure-the-value-of-your-association-membership) [0 Comments](https://www.trendingupstrategy.com/blog/16-ways-to-measure-the-value-of-your-association-membership#comments-listing) Topics: [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) ## 11 Ways Association Members Can Attribute Value to Their Membership by [Benjamin Engel](https://www.trendingupstrategy.com/blog/author/benjamin-engel)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=35&name=Ben%20Author.png) January 30, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/value_definition.jpg)](https://www.trendingupstrategy.com/blog/11-ways-association-members-can-attribute-value-to-their-membership) Attribution is a huge buzzword in the marketing space right now, and for good reason. For many companies, metrics-driven challenges ([such as generating leads and proving ROI](https://www.trendingupstrategy.com/blog/how-to-attribute-marketing-results)) continue to be the biggest challenges in their organizations, and they lack tools to help them track concrete results for their spends. Similarly, members of associations struggle to [attribute the results of their association membership](https://www.trendingupstrategy.com/blog/how-to-attribute-marketing-results) fees. **Without attribution, members don’t see the value** and your association might be on the chopping block for their investment in coming years. [CONTINUE READING](https://www.trendingupstrategy.com/blog/11-ways-association-members-can-attribute-value-to-their-membership) [0 Comments](https://www.trendingupstrategy.com/blog/11-ways-association-members-can-attribute-value-to-their-membership#comments-listing) Topics: [Blogging ROI](https://www.trendingupstrategy.com/blog/topic/blogging-roi) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) ## 3 Key Association Membership Growth & Retention Tactics by [Benjamin Engel](https://www.trendingupstrategy.com/blog/author/benjamin-engel)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=35&name=Ben%20Author.png) January 26, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/key_strategies_to_grow_membership.jpg)](https://www.trendingupstrategy.com/blog/3-key-association-membership-growth-retention-tactics) If the biggest issue you face as an association is membership retention and growth, then congratulations - you’re in the majority. [CONTINUE READING](https://www.trendingupstrategy.com/blog/3-key-association-membership-growth-retention-tactics) [0 Comments](https://www.trendingupstrategy.com/blog/3-key-association-membership-growth-retention-tactics#comments-listing) Topics: [Personalization](https://www.trendingupstrategy.com/blog/topic/personalization) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) ## 5 Ways Your Members Benefit from a Sales and Marketing Expert Speaker by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) January 26, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/learning%20is%20important%20for%20association%20members.jpg)](https://www.trendingupstrategy.com/blog/5-ways-members-benefit-from-sales-marketing-expert-speaker) As the driver of association membership, you’re well aware that retaining current members is preferable to recruiting new members *plus* regaining ones you’ve lost during the past membership drive timeframe. It’s very related to how businesses think about retaining current clients: according to Gartner, **it costs 5x as much to acquire a new customer as it takes to keep an existing one satisfied**. [CONTINUE READING](https://www.trendingupstrategy.com/blog/5-ways-members-benefit-from-sales-marketing-expert-speaker) [0 Comments](https://www.trendingupstrategy.com/blog/5-ways-members-benefit-from-sales-marketing-expert-speaker#comments-listing) Topics: [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) ## How to Improve Membership Engagement for Your Association by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) December 27, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Engagement%20=%20Fuel.jpeg)](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association) So, to start off… what the hell is membership engagement? I know a lot of you might have been thinking that.  Well, that’s ok because there isn’t a clear cut answer.  Membership Engagement isn’t just the newest buzzword that people like to sling around - it’s a real thing, but it will mean something different to each association.  [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-improve-membership-engagement-for-your-association#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## 5 Reasons Why Quality Speakers Make An Impact On Your Association by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) December 22, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](http://i.giphy.com/7OMmPyUEsYwQ8.gif)](https://www.trendingupstrategy.com/blog/5-reasons-why-quality-association-speakers-make-an-impact-on-your-association) We have all been through presentations with lousy speakers where we have sat patiently checking our phones, feeling like time was standing still, wondering what’s for dinner and then left feeling cheated of our time.  I don’t know about you, but I have been through enough of them where, if the time spent was combined, I could have probably hiked to Colorado and back (and enjoyed it significantly more; granted, I do like hiking). [CONTINUE READING](https://www.trendingupstrategy.com/blog/5-reasons-why-quality-association-speakers-make-an-impact-on-your-association) [0 Comments](https://www.trendingupstrategy.com/blog/5-reasons-why-quality-association-speakers-make-an-impact-on-your-association#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## How to Measure Qualification of Association Membership Leads by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) December 15, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/qualities%20and%20accomplishments.jpeg)](https://www.trendingupstrategy.com/blog/how-to-measure-qualification-of-association-membership-leads) Without members, associations would disappear; but it is important for the integrity of your association that your members are qualified and meet set standards.  So, setting up a way to measure the qualification of your potential association members is important.  [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-measure-qualification-of-association-membership-leads) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-measure-qualification-of-association-membership-leads#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## How To Get Actionable Topics From Your Association Speakers by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) December 12, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Bored%20Audience.jpeg)](https://www.trendingupstrategy.com/blog/how-to-get-actionable-topics-from-your-association-speakers) We have all sat through a boring presentation.  Maybe it’s a topic that we are already familiar with, maybe the topic is too far over our heads, or maybe the person giving the presentation just has your sleep number dialed in and is slowly lulling you into a coma. [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-get-actionable-topics-from-your-association-speakers) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-get-actionable-topics-from-your-association-speakers#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) ## The Key to Retaining and Recruiting Contractor Association Members by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) December 9, 2016 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Association%20value%20-%20members%20needspng.png)](https://www.trendingupstrategy.com/blog/the-key-to-retaining-and-recruiting-contractor-association-members) Membership recruitment and retention is nothing more than building and retaining successful relationships.  So, how do you successfully create these long-lasting relationships and continue to make more of them - and grow the number of your contractor association members?  [CONTINUE READING](https://www.trendingupstrategy.com/blog/the-key-to-retaining-and-recruiting-contractor-association-members) [0 Comments](https://www.trendingupstrategy.com/blog/the-key-to-retaining-and-recruiting-contractor-association-members#comments-listing) Topics: [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) [association membership](https://www.trendingupstrategy.com/blog/topic/association-membership) [quality leads](https://www.trendingupstrategy.com/blog/topic/quality-leads) [All Posts](https://www.trendingupstrategy.com/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. 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