--- title: Blog | Trending Up Strategy | Inbound Marketing description: Inbound Marketing | Educational information about all things digital to help market, sell, and grow your business today. --- [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=210&height=70&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](https://www.trendingupstrategy.com/) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) ## Smarketing Blog ## 4 Ways To Shorten Your Sales Cycle Using Inbound Marketing Tactics by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) July 5, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Infographics_and_Offers/Prospect-content.png)](https://www.trendingupstrategy.com/blog/4-ways-to-shorten-sales-cycle-using-inbound-marketing-tactics) Many industries are weighed down with negativity about sales cycles. Sales pros might suspect the nature of their industry makes it impossible to accelerate the cycle. They may believe they are hampered by prospects' processes or corporate culture ... or that they just “can’t make up their minds.” [CONTINUE READING](https://www.trendingupstrategy.com/blog/4-ways-to-shorten-sales-cycle-using-inbound-marketing-tactics) [0 Comments](https://www.trendingupstrategy.com/blog/4-ways-to-shorten-sales-cycle-using-inbound-marketing-tactics#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Sales Enablement](https://www.trendingupstrategy.com/blog/topic/sales-enablement) ## Key Metrics To Track For an Inbound Marketing Home Contracting Campaign by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) April 6, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Jul-Creative-Tracking-Key-Metrics-Home-Contracting-Campagin.jpg)](https://www.trendingupstrategy.com/blog/key-metrics-to-track-for-an-inbound-marketing-home-contracting-campaign) [Tracking metrics](https://www.trendingupstrategy.com/blog/inefficient-disorganized-qualities-of-traditional-marketing-with-your-home-building-company) is crucial for [effective contractor marketing](https://www.trendingupstrategy.com/home-builders/contractors). Unfortunately, many small and mid-sized businesses engage in contractor marketing without understanding all the metrics involved, or why they matter to their bottom line. Understanding and recording metrics is crucial for optimizing marketing spend and knowing where your efforts are delivering ROI.  Let’s look at some of the critical metrics that are keys to evaluate home contractor marketing performance: [CONTINUE READING](https://www.trendingupstrategy.com/blog/key-metrics-to-track-for-an-inbound-marketing-home-contracting-campaign) [0 Comments](https://www.trendingupstrategy.com/blog/key-metrics-to-track-for-an-inbound-marketing-home-contracting-campaign#comments-listing) Topics: [Blogging ROI](https://www.trendingupstrategy.com/blog/topic/blogging-roi) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Marketing for Home Contractors](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) ## How To Improve Your Overhead Door Manufacturing Company's Valuation by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) March 15, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Professional.png)](https://www.trendingupstrategy.com/blog/how-to-improve-your-overhead-door-companys-valuation) So, it’s the end of the year and you are trying to get a handle on the overall value, monetary worth, of your [overhead door company](https://www.trendingupstrategy.com/industries).  The struggle lies in the fact that you have huge swings in revenue because your door installs come at random times throughout the year.  It makes it incredibly hard for you to predict the amount of money that you will bring in year over year. So, how do you convert your business into one that has a steadier and even larger stream of revenue? [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-improve-your-overhead-door-companys-valuation) [0 Comments](https://www.trendingupstrategy.com/blog/how-to-improve-your-overhead-door-companys-valuation#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Smarketing](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) [Inbound Sales](https://www.trendingupstrategy.com/blog/topic/inbound-sales) ## Outbound vs. Inbound: Marketing Spend vs. Marketing Investment \[INFOGRAPHIC\] by [Benjamin Engel](https://www.trendingupstrategy.com/blog/author/benjamin-engel)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=35&name=Ben%20Author.png) March 13, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/outbound%20vs%20inbound.jpg)](https://www.trendingupstrategy.com/blog/outbound-versus-inbound-marketing-spend-versus-marketing-investment) Those of you who know me well know that in a prior life I worked for a private equity company that focused on acquiring mid-size manufacturing companies.  I then became a small business owner/operator investing and running a specialized construction company.  I can tell you that it has not always been easy to make the long-term investment over the short-term instant results when it comes to marketing. Do you feel the same way? Seeing my logo on a web banner, my name on a billboard, or hearing my voice on a radio ad made me feel like I was doing something to promote my business. So many eyeballs, and so many ears! It’s gotta be working, right? [CONTINUE READING](https://www.trendingupstrategy.com/blog/outbound-versus-inbound-marketing-spend-versus-marketing-investment) [0 Comments](https://www.trendingupstrategy.com/blog/outbound-versus-inbound-marketing-spend-versus-marketing-investment#comments-listing) Topics: [Content Marketing](https://www.trendingupstrategy.com/blog/topic/content-marketing) [Blogging ROI](https://www.trendingupstrategy.com/blog/topic/blogging-roi) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) [Marketing for Home Builders](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) [Increase Lead Generation](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) ## 7 Steps to Train Your Overhead Door Sales Team to Be As Good As You by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) March 8, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/sales%20team.jpg)](https://www.trendingupstrategy.com/blog/7-steps-to-train-your-overhead-door-sales-team-to-be-as-good-as-you) Step One: Lower Your Expectations… obviously, I’m joking. But seriously, you have been doing this for how many years now?  I’m sure it seems like a really daunting task to have to pass on all of that knowledge and experience to your sales team.  But, the fact is, without setting your sales team up for success and without adequate sales training your team will flounder, you will experience a ton of churn on your sales team, and your [overhead door company](https://www.trendingupstrategy.com/industries) will fail to grow. [CONTINUE READING](https://www.trendingupstrategy.com/blog/7-steps-to-train-your-overhead-door-sales-team-to-be-as-good-as-you) [0 Comments](https://www.trendingupstrategy.com/blog/7-steps-to-train-your-overhead-door-sales-team-to-be-as-good-as-you#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Smarketing](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) [Inbound Sales](https://www.trendingupstrategy.com/blog/topic/inbound-sales) [Overhead Door Industry](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) ## What Inbound Marketing Is, & Why It's The Solution for Manufacturers by [Alicia Westphal](https://www.trendingupstrategy.com/blog/author/alicia-westphal)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=35&name=alicia_westphal_headshot_02.2017.jpg) March 1, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Infographics_and_Offers/Traditional%20Marketing%20Infographic.png)](https://www.trendingupstrategy.com/blog/what-inbound-marketing-for-manufacturers-is-and-why-its-the-solution) Whether you’re ready or not, [manufacturer marketing](https://www.trendingupstrategy.com/blog/how-to-know-if-b2b-inbound-marketing-fits-your-manufacturing-company) has already been disrupted. Peoples' behaviors have changed, and they’re tuning out traditional marketing tactics. [CONTINUE READING](https://www.trendingupstrategy.com/blog/what-inbound-marketing-for-manufacturers-is-and-why-its-the-solution) [0 Comments](https://www.trendingupstrategy.com/blog/what-inbound-marketing-for-manufacturers-is-and-why-its-the-solution#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Manufacturing Blogs](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) ## How to Set Up Your Overhead Door Manufacturing Sales Team for Success by [Jenna Orrock](https://www.trendingupstrategy.com/blog/author/jenna-orrock)![](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=35&name=IMG_1160%20square.jpg) February 23, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Sales%20Funnel%20-%20TU%20colors.png)](https://www.trendingupstrategy.com/blog/how-to-set-up-your-overhead-door-manufacturing-sales-team-for-success) They need nice, new phones, right?  Oh, and fancy, wireless headsets – looking like Britney Spears ready to cold call some fools.  Bring in the stack of [overhead door marketing](https://www.trendingupstrategy.com/manufacturing) brochures that we just got back from the printer and make sure they all have plenty of those.  Our radio ads are kicking butt and our mailers are hitting almost every household in the zip codes around my business. So, honestly the phones should just be ringing, right? [CONTINUE READING](https://www.trendingupstrategy.com/blog/how-to-set-up-your-overhead-door-manufacturing-sales-team-for-success) [2 Comments](https://www.trendingupstrategy.com/blog/how-to-set-up-your-overhead-door-manufacturing-sales-team-for-success#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Smarketing](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) [Inbound Sales](https://www.trendingupstrategy.com/blog/topic/inbound-sales) ## 10 Reasons Why Your Overhead Door Company Needs Inbound Marketing by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) February 16, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/cold%20calling.png)](https://www.trendingupstrategy.com/blog/10-reasons-why-your-overhead-door-company-needs-inbound-marketing) I’m not telling you something you don’t already know here, but the overhead door industry is unique. You are working with so many different types of customers—homeowners, small business owners, big business owners and even mid-level executives who handle buying and repair decisions. Because you work with such a varied client base, [attracting prospects](https://www.trendingupstrategy.com/inside-content-marketers-blueprint-content-commercial-contractor) may seem to be a complicated matter. [CONTINUE READING](https://www.trendingupstrategy.com/blog/10-reasons-why-your-overhead-door-company-needs-inbound-marketing) [0 Comments](https://www.trendingupstrategy.com/blog/10-reasons-why-your-overhead-door-company-needs-inbound-marketing#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Inbound Smarketing](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) [Inbound Sales](https://www.trendingupstrategy.com/blog/topic/inbound-sales) ## You + Inbound Marketing = <3 by [Brian Bzdawka](https://www.trendingupstrategy.com/blog/author/brian-bzdawka)![](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=35&name=44179875_10156868119424595_6988195911268564992_n.jpg) February 14, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/brian_blog/brian_ashley_valentines.png)](https://www.trendingupstrategy.com/blog/you-plus-inbound-marketing-equals-match) Well, today is the day.  The day that you, hopefully, got your act together and got that special someone in your life one of the typical, disgusting, pink and red, plush or chocolate presents.  If you haven’t gotten it already, then get your ass in gear and get to the closest drug or grocery store so you can stand in the card aisle with the rest of the assholes who forgot to pick something up and field the comments from every big-mouth person in the store, all containing the words “last” and “minute”. [CONTINUE READING](https://www.trendingupstrategy.com/blog/you-plus-inbound-marketing-equals-match) [0 Comments](https://www.trendingupstrategy.com/blog/you-plus-inbound-marketing-equals-match#comments-listing) Topics: [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing Strategy](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) ## Why Specialized Construction Companies Need Specialized Marketing \[Infographic\] by [Benjamin Engel](https://www.trendingupstrategy.com/blog/author/benjamin-engel)![](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=35&name=Ben%20Author.png) February 8, 2017 - [Tweet](https://twitter.com/share) [![{ content.name }}](https://www.trendingupstrategy.com/hubfs/Blog_Photos/construction_blueprint.jpg)](https://www.trendingupstrategy.com/blog/why-specialized-construction-companies-need-specialized-inbound-marketing-tactics-infographic) [Industrial construction business-to-business company marketing](https://www.trendingupstrategy.com/inside-content-marketers-blueprint-content-commercial-contractor) is a complex, two-pronged necessity for businesses today to increase lead generation. [CONTINUE READING](https://www.trendingupstrategy.com/blog/why-specialized-construction-companies-need-specialized-inbound-marketing-tactics-infographic) [0 Comments](https://www.trendingupstrategy.com/blog/why-specialized-construction-companies-need-specialized-inbound-marketing-tactics-infographic#comments-listing) Topics: [Marketing Powered By Data](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) [Inbound Marketing](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) [Construction](https://www.trendingupstrategy.com/blog/topic/construction) [All Posts](https://www.trendingupstrategy.com/blog/all) [Next Page](https://www.trendingupstrategy.com/blog/topic/inbound-marketing/page/2) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### About The Trending Up Blog On our blog, we'll share our passion and energy for strategy, inbound marketing, selling, and growing businesses. We hope you'll do the same! Here's what to expect from our blog: - The best ways to accomplish your growth goals - News & updates on the digital industry and what it means for you - How to keep *trending up*. [Sign up to receive our blog updates in your inbox.](https://www.julcreative.com/subscribe/jul-creative-inbound-smarketing-blog) ### Subscribe Here! ### Recent Posts ### Posts by Topic - [Inbound Marketing (28)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing) - [Content Marketing (18)](https://www.trendingupstrategy.com/blog/topic/content-marketing) - [Marketing for B2B (15)](https://www.trendingupstrategy.com/blog/topic/marketing-for-b2b) - [Sales Enablement (12)](https://www.trendingupstrategy.com/blog/topic/sales-enablement) - [Inbound Marketing for Home Contractors (10)](https://www.trendingupstrategy.com/blog/topic/inbound-marketing-for-home-contractors) - [Inbound Smarketing (10)](https://www.trendingupstrategy.com/blog/topic/inbound-smarketing) - [Increase Lead Generation (10)](https://www.trendingupstrategy.com/blog/topic/increase-lead-generation) - [Manufacturing Blogs (10)](https://www.trendingupstrategy.com/blog/topic/manufacturing-blogs) - [Marketing Powered By Data (10)](https://www.trendingupstrategy.com/blog/topic/marketing-powered-by-data) - [association membership (10)](https://www.trendingupstrategy.com/blog/topic/association-membership) - [Inbound for Financial Institutions (9)](https://www.trendingupstrategy.com/blog/topic/inbound-for-financial-institutions) - [Blogging ROI (7)](https://www.trendingupstrategy.com/blog/topic/blogging-roi) - [quality leads (7)](https://www.trendingupstrategy.com/blog/topic/quality-leads) - [Improving Close Ratio (5)](https://www.trendingupstrategy.com/blog/topic/improving-close-ratio) - [Marketing Strategy (5)](https://www.trendingupstrategy.com/blog/topic/marketing-strategy) - [Attraction Recruiting (4)](https://www.trendingupstrategy.com/blog/topic/attraction-recruiting) - [Buyer Personas (4)](https://www.trendingupstrategy.com/blog/topic/buyer-personas) - [Commercial Construction Marketing (4)](https://www.trendingupstrategy.com/blog/topic/commercial-construction-marketing) - [Construction (4)](https://www.trendingupstrategy.com/blog/topic/construction) - [Inbound Sales (4)](https://www.trendingupstrategy.com/blog/topic/inbound-sales) - [Social Media (4)](https://www.trendingupstrategy.com/blog/topic/social-media) - [Marketing for Home Builders (3)](https://www.trendingupstrategy.com/blog/topic/marketing-for-home-builders) - [Email Marketing (2)](https://www.trendingupstrategy.com/blog/topic/email-marketing) - [Personalization (2)](https://www.trendingupstrategy.com/blog/topic/personalization) - [Website Development (2)](https://www.trendingupstrategy.com/blog/topic/website-development) - [Nari Trade Show (1)](https://www.trendingupstrategy.com/blog/topic/nari-trade-show) - [Overhead Door Industry (1)](https://www.trendingupstrategy.com/blog/topic/overhead-door-industry) - [Recruitment (1)](https://www.trendingupstrategy.com/blog/topic/recruitment) - [Trade Show Success (1)](https://www.trendingupstrategy.com/blog/topic/trade-show-success) see all [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)