Fueled by relevant content for your ideal customer, your website should be your #1, round-the-clock salesperson! 

Inbound (or content marketing) is all about attracting your ideal customers to your website by providing useful information to them that they are looking for.

Bonus: Using content on your manufacturing company’s website builds thought leadership, helps you promote and explain your complicated widget/products, attracts your ideal customers and (possibly most important to you) drives sales. It is a no-brainer! 

In this ebook you will learn:

• the role of your website
• how to set (useful) goals
• how to identify your target persona
• How to use info about your target persona to build a repeatable strategy

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