This is a landing page. The sole goal of this page is to get the website visitor to complete this form.  On all other website pages we always position a next step, another opportunity to continue their buying journey.  However, this is not the case on a landing page.  There are no distractions from the form.  We don't include a navigation, another call-to-action or any other content.  We only educate on this eBook and our sole goal is to convert the visitor by having them download this offer. 

For example...