What's the ROI of your cold-calling sales efforts? What about your trade show sponsorship spend?


More importantly - how does it compare to inbound 

Inbound vs outbound Calc - Resource Image

marketing efforts?


We've put together this spreadsheet so you can measure the return on your marketing dollars. Learn about how outbound efforts compare to inbound efforts - and which is more worth your investment. With this spreadsheet, you can:

  • Calculate the return on your cold-calling sales efforts
  • See what inbound marketing will cost, and what it will return
  • Compare inbound marketing to outbound easily


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properly executed inbound marketing is 10x more effective for lead conversion than outbound v4