--- title: Ultimate blog for Savvy CEO's of growing manufacturing companies | Marketing Strategy description: Marketing Strategy | Ultimate blog for Savvy CEO's of growing manufacturing companies. --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-strategy/page/1#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) #### Educational Content about Sales and Marketing for Manufacturers # Trending Up Blog Filter by Tag Show All Blogging ROI Buyer Personas Commercial Construction Marketing Construction Content Marketing Expertise Marketing Get Higher Conversions Improving Close Ratio Inbound Marketing Inbound Sales Inbound Smarketing Inbound for Financial Institutions Increase Lead Generation Manufacturing Blogs Marketing Powered By Data Marketing Strategy Marketing for B2B Nari Trade Show Personalization SEO Sales Enablement Social Media Trade Show Success Website Development quality leads ##### SUBSCRIBE ![TU Header - blog](https://www.trendingupstrategy.com/hs-fs/hubfs/Images/Email_Images/MFG%20Headers/TU%20Header%20-%20blog.jpg?width=1920&height=1080&name=TU%20Header%20-%20blog.jpg) ### Marketing Strategy [![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog/TU%20-%20GL%20Testimonial.jpg?width=1200&height=628&name=TU%20-%20GL%20Testimonial.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) #### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at Trending Up, we develop marketing strategies for... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) [![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog/TU%20-%20Trade%20Show%20Strategy.jpg?width=1200&height=628&name=TU%20-%20Trade%20Show%20Strategy.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/the-secret-to-trade-show-marketing-success-in-2024) #### [Tips for Manufacturers to Develop a Trade Show Marketing Strategy](https://www.trendingupstrategy.com/manufacturing-blog/the-secret-to-trade-show-marketing-success-in-2024) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): Trade shows can be one of the most valuable sources of quality leads for manufacturers. We all understand the benefits of being able to shake hands... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/the-secret-to-trade-show-marketing-success-in-2024) [![](https://www.trendingupstrategy.com/hubfs/Blog/Your%20Brand.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) #### [Branding Isn't Just For Appearances, It Speaks To Who You Are](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): Pause and think about this… What do you think “BRANDING” is? [Read More](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) [![What Specialized Manufacturers Need to Consider About Design and Brand](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/What%20Specialized%20Manufacturers%20Need%20to%20Consider%20About%20Design%20and%20Brand.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) #### [What Specialized Manufacturers Need to Consider About Design and Brand](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): You're not Coca-Cola. I'm pretty sure you knew that already, but just in case. But, what that means is your marketing dollars need to be spent... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) [![Manufacturers, Your Website Is Still Your Most Valuable Marketing Asset](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/Manufacturers,%20Your%20Website%20Is%20Still%20Your%20Most%20Valuable%20Marketing%20Asset.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/manufacturers-your-website-is-still-your-most-valuable-marketing-sales-asset) #### [Manufacturers, Your Website Is Still Your Most Valuable Marketing Asset](https://www.trendingupstrategy.com/manufacturing-blog/manufacturers-your-website-is-still-your-most-valuable-marketing-sales-asset) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): With the rise (and domination) of social media, your website has not lost importance, it has gained it. Manufacturing CEO’s, the goal of your social... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/manufacturers-your-website-is-still-your-most-valuable-marketing-sales-asset) [![How Content Can Provide Qualified Leads to Your Sales Team](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/How%20Content%20Can%20Provide%20Qualified%20Leads%20to%20Your%20Sales%20Team.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-content-can-provide-qualified-leads-to-your-manufacturing-companys-sales-team) #### [How Content Can Provide Qualified Leads to Your Sales Team](https://www.trendingupstrategy.com/manufacturing-blog/how-content-can-provide-qualified-leads-to-your-manufacturing-companys-sales-team) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): Alright, first of all, get on board with “expertise marketing”. Don’t feel bad if you don’t know what that is – cause we kinda made it up. Basically,... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-content-can-provide-qualified-leads-to-your-manufacturing-companys-sales-team) [![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog/TU%20-%20MFG%20blog%201.jpg?width=1200&height=628&name=TU%20-%20MFG%20blog%201.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-to-create-a-clear-marketing-strategy-for-chemical-manufacturers) #### [How to Create a Clear Marketing Strategy for Manufacturers](https://www.trendingupstrategy.com/manufacturing-blog/how-to-create-a-clear-marketing-strategy-for-chemical-manufacturers) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): As a manufacturing organization, filling your sales pipeline with the right customers who will pay well and create repeat, long-term business is... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-to-create-a-clear-marketing-strategy-for-chemical-manufacturers) [![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog/TU%20-%20MFG%20blog%202.jpg?width=1200&height=628&name=TU%20-%20MFG%20blog%202.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/what-executives-of-specialty-manufacturers-need-to-know-about-marketing-and-sales-technology) #### [What Executives of Specialty Manufacturers Need to Know About Marketing and Sales Technology](https://www.trendingupstrategy.com/manufacturing-blog/what-executives-of-specialty-manufacturers-need-to-know-about-marketing-and-sales-technology) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): As I go around speaking attending conferences, and working with our manufacturing clients, I’m often asked questions about what marketing technology... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/what-executives-of-specialty-manufacturers-need-to-know-about-marketing-and-sales-technology) [![Do you know exactly who you are marketing to?](https://www.trendingupstrategy.com/hubfs/Social/Do%20you%20know%20exactly%20who%20you%20are%20marketing%20to%3F.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies) #### [How Buyer Personas Ensure a Smart Marketing Investment for Manufacturing Companies](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies) [![Building-marketing-construction-plan.jpg](https://www.trendingupstrategy.com/hubfs/All-Social-Images/Building-marketing-construction-plan.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-marketing-plan-pt-4-drive-profits) #### [Specialized Construction Marketing Plan Pt. 4: Drive Profits](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-marketing-plan-pt-4-drive-profits) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-marketing-plan-pt-4-drive-profits) [1](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-strategy/page/1) [2](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-strategy/page/2) [Next](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-strategy/page/2) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at... ##### Newsletter Newsletter ![gold-horizontal-white](https://www.trendingupstrategy.com/hubfs/gold-horizontal-white.png) - [Privacy Policy](https://www.trendingupstrategy.com/privacy-policy) - [Terms and Conditions](https://www.trendingupstrategy.com/terms-and-conditions) © 2026 TRENDING UP STRATEGY [Facebook](https://www.facebook.com/227608167419927)[X](https://twitter.com/trendupstrategy)[Linkedin](https://www.linkedin.com/company/16181944)[YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4", "dateModified" : "2024-10-28T19:52:02.255Z", "description" : "Testimonial from a specialty manufacturer - Glide-Line", "duration" : "PT1M38.032S", "height" : 1080, "name" : "Testimonial from a specialty manufacturer - Glide-Line", "thumbnailUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4/medium.jpg?t=1730145122255", "uploadDate" : "2024-04-22T18:42:49.014Z", "width" : 1920 } ```