I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great questions. Kudos to you for admitting that you don’t know and taking a step towards enlightening yourself. Trust me – this topic is worth the read!
When someone is online searching for answers, they want the most relevant information possible. When you are online, isn't that what YOU want? Well, in order to make sure your marketing investment is being spent on providing and pushing out relevant information to attract the right people, first you need to know exactly who those RIGHT people are.
