Six Metrics Your Boss Actually Cares About

Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do. With studies that show that 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. 

In this brief 12-page cheat sheet, you'll find:

• 6 marketing metrics that prove the value of your marketing efforts
• Formulas and examples to help you calculate your own metrics
• Explanations and scenarios of why these metrics are important and how to interpret them

Download our cheat sheet to show your boss the true value of your marketing.