The buying cycle for business buyers and their decision-making teams has increased due in large part to more research being done. “80% [of respondents] said they spent more time researching purchases, and 73% said they use more sources to research and evaluate purchases,” according to the report.
We’ve put together this ebook for marketing leaders in the B2B community. We want you to be able to:
In short, we want your B2B marketing to be highly targeted and effective.
Like this? Spread the word: