Inbound Marketing Strategist

Quarterback, Point Guard, Guidance Counselor, Strategery

In this role you will be responsible for creating and managing inbound marketing campaigns that make it rain.  You are responsible for assessing clients needs and creating an inbound marketing plan to address their challenges, marketing and sales objectives.

The candidate will report directly to one of Jul Creative's Senior Inbound Marketing Strategists and will be responsible for:

• Managing clients’ social media accounts and growing social media reach
• Leveraging social networks to enhance campaign performance
• Serving as a thought leader and sharing your ideas by creating content for Quintain’s blog
• Editing other writers’ content and formatting it for publication on clients’ blogs
• Optimizing content for search engines and lead generation
• Contributing to long-form content projects such as ebooks and whitepapers
• Conducting analytical projects to improve the results our clients get from their marketing strategies
• Developing and implementing keyword strategies to improve online ranking and traffic
• Managing email campaigns from start to finish, including planning, testing, evaluating, and reporting
• Optimizing lead nurturing campaigns
• Producing and promoting webinars
• Creating and optimizing landing pages
• Understanding and creating content that aligns with our clients’ buyer personas’ interests and needs
• Updating client websites
• Supporting the Senior Account Manager in the creation of monthly, quarterly and annual reports summarizing our clients’ marketing performance

Primary Responsibilites

• Manage the development, delivery and execution of customized digital marketing efforts for clients that address sales, marketing and lead nurturing funnel goals.
  • Leverage social media, SEO, SEM, eMail, content development, advertising, and more.
• Direct activities for specific accounts on a daily basis:
  • Act as main customer contact.
  • Organize and prioritize projects with cross functional teams for Social Media, SEO, SEM, eMail, and content creation.
  • Set project timelines and milestones.
  • Manage all database segmentation to accurately target audiences.
• Recommend and implement new ideas and innovations to improve each digital channel as well as customer account performance.
  • Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.
  • Manage campaign performance reports and share results across teams to ensure constant program evolution.
• Collaborate with internal stakeholders to maximize marketing efforts while reinforcing customer brand, presence and voice.
  • Partner closely with sales team on project kickoffs.

Requirements

• 3-5 years experience setting marketing strategy for B2B businesses
• Deep knowledge of digital/new media marketing techniques.
• Natural leader
• Creative thinker, who is an assertive problem solver with an analytical mind
• Experience targeting specific goals, focused metrics and KPIs when setting strategy.
• High proficiency with best practices for SEO, social media, email marketing, and blog writing
• Knowledge of Hubspot and the manufacturing industry a strong plus.

Primary Responsibilities:

• Create and manage inbound marketing campaigns for a portfolio of 4 to 6 clients with one client being Jul's own marketing campaigns

• Identify customers business objectives, challenges, and key success metrics

• Craft the messaging strategy for all of your clients

• Industry Emphasis of Manufacturing & Construction

• Delight customers and develop deep relationships with retainer customers and ensure ongoing customer success 

• Build and nurture relationships with company partners

• Identify, track, interpret, translate and present campaign data into action-orientated strategies designed to increase open rates, Call-To-Actions and conversions

• Make recommendations based on data to address key business and marketing challenges

• Increase client revenue by making recommendations that fulfill the clients needs, objectives and goals
  

• Create and manage lifecyle marketing and email campaigns and strategies

• Promote and maintain inbound/hubspot best practices while also keeping current with the Inbound Methodology and marketing trends

• Regulary perform client Hubspot portal audits  to identify areas of opportunity

Required:

• 100% Alignment with Jul Creative's Culture Proclamation
  

• Self starter, self discipline, self improvement, self motivated

• Willingness to lead, coach, help others, and be inspiring

• Inbound and Hubspot Certification

• Expertise in web analytics and tracking implementation

• Excellent quantitative skills and ability to communicate digestible user stories

• Experienced in marketing automation processes

• Emotional intelligence

• Some experience with a startup culture strongly encouraged

• Quantitative skills and the ability to communicate user stories

• Experience in successfully growing a relationship and creating customer success

• High-energy, enthusiasm, humor, passion and empathy

• Superior communication and presentation skills

• Strong listening skills, attention to detail and organizational skills

Not Required, but a plus:

• Bachelors's degree in marketing or related business field

• Basic knowledge of HTML and CSS

• Certified Associate in Project Management (CAPM) and/or Project Management Professional (PMP) certification

• Google Analytics Certification

• Saleforce Certification

We're not full of fluff, art and pretty colors. We walk in our clients shoes. We know what the bottom line looks like. We understand the sleepless nights of a business owner and that's why we do this. We believe in our clients and they believe in us. 

Benjamin Engel, CEO/President