Marketers used to see case studies as just an added bonus – the “whipped cream” on top of everything that their company does. If they had the time to get around to them, they were great to use to brag with. But, I am telling you that a well-executed case study, if used correctly, is far more important than that. It isn’t a mere brag – it is PROOF of the industry-relevant, problem solving, superhero skills that your business is wielding.
Maybe your commercial contracting company has great content on your site about overhead
doors and dock installation. Maybe you have beautiful brochures about your business to hand out. But, ask yourself – do these marketing tools have the ability to depict a problem
Think of the value in that. You know there are people with that same problem or issue that you have already successfully solved. You are able to go beyond the simple “about us” commercial contractor marketing content of many marketing tools and show them some proof with a heaping spoonful of case study pudding.
Taking advantage of case studies and demonstrating how your business creates actual results for its customers can cause leads to actually seek your company out. Want to learn even more about the benefits of case studies, check out this article from HubSpot.
While the benefits are numerous, I totally understand that this can seem like a huge undertaking, and that creating a marketing plan for a commercial contractor company around your case studies can seem cumbersome. The fact is, a poorly written or executed case study can actually reflect negatively on your business. That is where an inbound marketing agency can lend a huge hand. A well-executed case study from an inbound marketing agency can help your company reap the tasty benefits from your already proven success.