Fueled by relevant content for your ideal customer,
YOUR WEBSITE should be your greatest salesperson!
Working round-the-clock, 24/7, filling your pipeline with quality leads!
Inbound (or content marketing) is all about attracting your ideal customers to your website by providing useful information they are looking for.
Bonus: Using content on your manufacturing company’s website builds thought leadership, helps you promote and explain your complicated widget/products, attracts your ideal customers and (possibly most important to you) drives sales. It is a no-brainer!
In this ebook you will learn:
- the role of your website
- how to set (useful) goals
- how to identify your target persona
- How to use info about your target persona to build a repeatable strategy