The recently concluded Pack Expo 2023 in Las Vegas was a goldmine of opportunities, especially for those in the equipment manufacturing sector. With complex, high-value equipment that can be challenging to explain, it's crucial to have a well-organized and effective marketing strategy for post-expo follow-ups. That's where HubSpot Sales tools come into play. This article will guide you through leveraging HubSpot's powerful suite of tools to turn those expo leads into long-term customers.