--- title: Ultimate blog for Savvy CEO's of growing manufacturing companies description: Ultimate blog for Savvy CEO's of growing manufacturing companies. --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) #### Educational Content about Sales and Marketing for Manufacturers # Trending Up Blog Filter by Tag Show All Blogging ROI Buyer Personas Commercial Construction Marketing Construction Content Marketing Expertise Marketing Get Higher Conversions Improving Close Ratio Inbound Marketing Inbound Sales Inbound Smarketing Inbound for Financial Institutions Increase Lead Generation Manufacturing Blogs Marketing Powered By Data Marketing Strategy Marketing for B2B Nari Trade Show Personalization SEO Sales Enablement Social Media Trade Show Success Website Development quality leads ##### SUBSCRIBE ![TU Header - blog](https://www.trendingupstrategy.com/hs-fs/hubfs/Images/Email_Images/MFG%20Headers/TU%20Header%20-%20blog.jpg?width=1920&height=1080&name=TU%20Header%20-%20blog.jpg) [![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog/TU%20-%20GL%20Testimonial.jpg?width=1200&height=628&name=TU%20-%20GL%20Testimonial.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) #### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock:](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at Trending Up, we develop marketing strategies for manufacturing companies. This particular customer prides themselves on being FAST, FLEXIBLE, and EASY... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) [![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog/TU%20-%20Pack%20Expo%202023.jpg?width=1200&height=628&name=TU%20-%20Pack%20Expo%202023.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/maximizing-post-pack-expo-2023-marketing-and-sales-success) #### [Maximizing Post-Pack Expo 2023 Marketing and Sales Success](https://www.trendingupstrategy.com/manufacturing-blog/maximizing-post-pack-expo-2023-marketing-and-sales-success) ![Picture of William Blount](https://www.trendingupstrategy.com/hubfs/Blog/William%20Headshot.avif) [William Blount](https://www.trendingupstrategy.com/manufacturing-blog/author/william-blount): The recently concluded Pack Expo 2023 in Las Vegas was a goldmine of opportunities, especially for those in the equipment manufacturing sector. With... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/maximizing-post-pack-expo-2023-marketing-and-sales-success) [![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog/TU%20-%20Trade%20Show%20Strategy.jpg?width=1200&height=628&name=TU%20-%20Trade%20Show%20Strategy.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/the-secret-to-trade-show-marketing-success-in-2024) #### [Tips for Manufacturers to Develop a Trade Show Marketing Strategy](https://www.trendingupstrategy.com/manufacturing-blog/the-secret-to-trade-show-marketing-success-in-2024) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): Trade shows can be one of the most valuable sources of quality leads for manufacturers. We all understand the benefits of being able to shake hands... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/the-secret-to-trade-show-marketing-success-in-2024) [![](https://www.trendingupstrategy.com/hubfs/Blog/Patient%20Leaders.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) #### [Inbound vs Outbound is like Low and Slow Cooked Pork vs the McRib](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): There’s a ton of reasons to swing into the drive-thru and grab yourself a quick bite of a seasonal McRib sandwich. You’re thinking about the "right... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) [![](https://www.trendingupstrategy.com/hubfs/Blog/Bill%20Nye.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/using-video-to-market-your-complex-or-customized-manufacturing-product-or-service) #### [Using Video to Market Your Complex or Customized Manufacturing Product or Service](https://www.trendingupstrategy.com/manufacturing-blog/using-video-to-market-your-complex-or-customized-manufacturing-product-or-service) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): It’s not a secret or surprise anymore… video is the NOW of digital marketing. And, good news for you, if you’re trying to market a complex or... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/using-video-to-market-your-complex-or-customized-manufacturing-product-or-service) [![](https://www.trendingupstrategy.com/hubfs/Blog/Your%20Brand.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) #### [Branding Isn't Just For Appearances, It Speaks To Who You Are](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): Pause and think about this… What do you think “BRANDING” is? [Read More](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) [![](https://www.trendingupstrategy.com/hubfs/you%20should%20consider%20sales%20%20enablement%20to%20increase%20ROI.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/sales-enablement-the-missing-link-between-manufacturing-marketing-and-roi) #### [The Missing Link Between Manufacturing Marketing & ROI: Sales Enablement](https://www.trendingupstrategy.com/manufacturing-blog/sales-enablement-the-missing-link-between-manufacturing-marketing-and-roi) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): Let me tell you a story. It’s one that my team and I have heard about from many prospects, and have seen from almost every one of our clients to... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/sales-enablement-the-missing-link-between-manufacturing-marketing-and-roi) [![What Specialized Manufacturers Need to Consider About Design and Brand](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/What%20Specialized%20Manufacturers%20Need%20to%20Consider%20About%20Design%20and%20Brand.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) #### [What Specialized Manufacturers Need to Consider About Design and Brand](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): You're not Coca-Cola. I'm pretty sure you knew that already, but just in case. But, what that means is your marketing dollars need to be spent... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) [![Manufacturers, Your Website Is Still Your Most Valuable Marketing Asset](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/Manufacturers,%20Your%20Website%20Is%20Still%20Your%20Most%20Valuable%20Marketing%20Asset.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/manufacturers-your-website-is-still-your-most-valuable-marketing-sales-asset) #### [Manufacturers, Your Website Is Still Your Most Valuable Marketing Asset](https://www.trendingupstrategy.com/manufacturing-blog/manufacturers-your-website-is-still-your-most-valuable-marketing-sales-asset) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): With the rise (and domination) of social media, your website has not lost importance, it has gained it. Manufacturing CEO’s, the goal of your social... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/manufacturers-your-website-is-still-your-most-valuable-marketing-sales-asset) [![How Content Can Provide Qualified Leads to Your Sales Team](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/How%20Content%20Can%20Provide%20Qualified%20Leads%20to%20Your%20Sales%20Team.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-content-can-provide-qualified-leads-to-your-manufacturing-companys-sales-team) #### [How Content Can Provide Qualified Leads to Your Sales Team](https://www.trendingupstrategy.com/manufacturing-blog/how-content-can-provide-qualified-leads-to-your-manufacturing-companys-sales-team) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): Alright, first of all, get on board with “expertise marketing”. Don’t feel bad if you don’t know what that is – cause we kinda made it up. Basically,... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-content-can-provide-qualified-leads-to-your-manufacturing-companys-sales-team) [1](https://www.trendingupstrategy.com/manufacturing-blog/page/1) [2](https://www.trendingupstrategy.com/manufacturing-blog/page/2) [3](https://www.trendingupstrategy.com/manufacturing-blog/page/3) [4](https://www.trendingupstrategy.com/manufacturing-blog/page/4) [5](https://www.trendingupstrategy.com/manufacturing-blog/page/5) [Next](https://www.trendingupstrategy.com/manufacturing-blog/page/2) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at... ##### Newsletter Newsletter ![gold-horizontal-white](https://www.trendingupstrategy.com/hubfs/gold-horizontal-white.png) - [Privacy Policy](https://www.trendingupstrategy.com/privacy-policy) - [Terms and Conditions](https://www.trendingupstrategy.com/terms-and-conditions) © 2026 TRENDING UP STRATEGY [Facebook](https://www.facebook.com/227608167419927)[X](https://twitter.com/trendupstrategy)[Linkedin](https://www.linkedin.com/company/16181944)[YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4", "dateModified" : "2024-10-28T19:52:02.255Z", "description" : "Testimonial from a specialty manufacturer - Glide-Line", "duration" : "PT1M38.032S", "height" : 1080, "name" : "Testimonial from a specialty manufacturer - Glide-Line", "thumbnailUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4/medium.jpg?t=1730145122255", "uploadDate" : "2024-04-22T18:42:49.014Z", "width" : 1920 } ```