Pause and think about this…
What do you think “BRANDING” is?
Apr 09, 2020
Dec 15, 2019
Let me tell you a story. It’s one that my team and I have heard about from many prospects, and have seen from almost every one of our clients to date. It’s not unique to a specific industry, though it does seem more prevalent (or perhaps just more obvious) in our manufacturing clients. This story is about a reformed marketing team’s path to success.
Oct 29, 2019
You're not Coca-Cola. I'm pretty sure you knew that already, but just in case. But, what that means is your marketing dollars need to be spent targeting very specific people. Specialized manufacturing in the USA has become an efficient market. Creating and maintaining a competitive edge means staying innovative when it comes to your core business and improving all aspects of the business - including design and brand.
Oct 24, 2019
With the rise (and domination) of social media, your website has not lost importance, it has gained it. Manufacturing CEO’s, the goal of your social media should be two fold: build trust and send people to your automated marketing and sales funnel. And, the most effective automated marketing and sales funnel is still your website - partnered with an email system and a CRM/Database.
Oct 09, 2019
Alright, first of all, get on board with “expertise marketing”. Don’t feel bad if you don’t know what that is – cause we kinda made it up. Basically, it’s marketing that utilizes your industry expertise on your specific product or service. You use that sought after knowledge and organized it into content that is on your site to attract your ideal buyer by answering their common questions, or triggers.
The best thing about this (besides the fact that you are attracting exactly the kind of person that you want to your business) is that all the while, you are fueling and empowering your website for now and years to come. Fueled by relevant content for your ideal customer, your website should be your #1, round-the-clock, best salesperson!
Sep 26, 2019
Whether you’re involved in biotechnology, custom manufacturing, or other chemical manufacturing, filling your sales pipeline with the right customers who will pay well and create repeat, long-term business is important for your bottom line. Marketing - especially digital marketing - can play a huge role in filling your manufacturing, packaging, and shipping schedules so your plant is running as efficiently as possible.
Sep 17, 2019
As I go around speaking attending conferences, and working with our manufacturing clients, I’m often asked questions about what marketing technology is best for a medium-sized manufacturing firm. For context, I tend to think of companies with $25-100MM in revenues as medium-sized companies. There are SO many choices now, your head will spin. As you know, software as a service (SAAS) is now normal. With that normalcy has come a market inundated with constant new technology and software applications.
Jun 25, 2019
We are assuming that you, like most other manufacturing companies, gather most of your leads through avenues such as trade shows, referrals, and word-of-mouth? You probably spend money on outbound marketing, but don’t really understand what the ROI is, if there is any at all? And, it’s probably near impossible for you to have success with cold calling because your product or service is too complicated to explain in such a brief conversation. Right? That is exactly why an inbound methodology for your manufacturing company is what you need – setting yourself up as an educational resource with useful content is the perfect way to explain your complicated widget or product.
May 29, 2019
Believe me. We get it. It’s not easy to make the long-term investment over the short-term, instant spend when it comes to marketing your manufacturing company. Don’t you feel that way?
Seeing your logo on a web banner, your name on a billboard, or even hearing your voice in a radio ad can make you feel like you are doing something impactful to promote your business – plus it kinda makes you feel cool. So many eyeballs! So many ears!
But what really matters? The mother driving her kids to school seeing your billboard or hearing your radio ad? Or getting your message in front of actual potential customers? (Spoiler: It's the second one)
May 14, 2019
I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great questions. Kudos to you for admitting that you don’t know and taking a step towards enlightening yourself. Trust me – this topic is worth the read!
When someone is online searching for answers, they want the most relevant information possible. When you are online, isn't that what YOU want? Well, in order to make sure your marketing investment is being spent on providing and pushing out relevant information to attract the right people, first you need to know exactly who those RIGHT people are.