Our strategy utilizes your industry expertise on your specific product or service. This sought after knowledge is then used to attract your ideal buyer to you by answering their common questions. This proven, repeatable process allows you to effectively engage and help qualified leads by providing educational resources while building trust and establishing you as a thought leader in the industry.
This video explains the ideal buyer's journey (how you want an ideal buyer to go from "stranger" to "client") even more as we walk you through this happening in real life with one of our clients.
(BTW - You could walk the same steps if you went to Google with these questions.)
Step One: A One Hour, Exploratory Call
We use this call to understand your goals and needs. We'll discuss the foundational elements of your marketing and sales process to determine if any updates are needed (or if we have to add tools) to effectively drive qualified leads to your site, convert them into known contacts and nurture them. We discuss your website CMS, automation platform and CRM.
After that call we can dive deeper with a three hour Discovery Workshop where we build a strategy blueprint... THAT is where the value truly lies. Here is a glimpse at what is included in a Strategy Blueprint. Keep in mind that it is completely tailored to you, and more importantly, to attract your ideal buyer.
To get started, simply fill out form and we can schedule the step one, exploratory call. We will also include all the details you need for the entire process, including all the pricing.