BUILDING AN EFFECTIVE WEBSITE

About THIS EVENT

In the digital age, your website is more than just a digital storefront; it's a potential sales powerhouse. "Building an Effective Website Sales Machine" is a live seminar designed for business owners, marketing professionals, and entrepreneurs who are ready to transform their websites into high-performing, automated sales engines.

In this seminar, we'll get into the heart of modern sales and marketing strategies, focusing on the integration of cutting-edge technologies such as AI and marketing automation to amplify your website's effectiveness. This event is more than just a learning opportunity—it's a roadmap to revolutionizing your online presence and sales strategy.

Harnessing the Power of AI:

Understand how artificial intelligence can personalize customer experiences, predict trends, and automate tasks to increase efficiency and sales conversions.

Mastering Marketing Automation:

Learn how to implement marketing automation tools that nurture leads, streamline your marketing funnel, and align sales and marketing efforts for maximum impact.

Creating a Sales-Ready Website:

Discover the secrets to designing a website that not only attracts visitors but also effectively converts them into customers through engaging content, user-friendly design, and persuasive call-to-actions.

Data-Driven Decisions:

Explore how to leverage analytics and insights to make informed decisions, understand customer behavior, and continually optimize your website for better performance.

Future-Proofing Your Strategy:

Stay ahead of the curve by learning about emerging technologies and trends that can be integrated into your website to keep it relevant and competitive.

Real-World Examples and Case Studies:

Gain insights from successful implementations, learning from the experiences of those who have effectively transformed their websites into robust sales tools.

Interactive Q&A Sessions:

Engage with industry experts and peers to discuss challenges, share ideas, and find solutions tailored to your business needs.

Who Should Attend:

Whether you're looking to build a website from the ground up or optimize an existing site, this seminar is ideal for anyone eager to leverage technology for business growth. It's particularly beneficial for:

• Business Owners and Entrepreneurs
• Marketing and Sales Professionals

Join us for this enlightening seminar and embark on a journey to elevate your website into a dynamic sales machine. Secure your spot today and get ready to transform your digital strategy!

EVENT AGENDA

• Noon - Introductions

• 12:10pm - Presentation Begins

• 12:50pm - Conclusion of Presentation, Q&A

• 1:00pm - Networking and speaker available for 1:1

Benjamin Engel

CO-FOUNDER & PRESIDENT, TRENDING UP STRATEGY

M&A ADVISOR, BUY SELL EDGE

MENTOR, TECHSTARS

Ben helps business owners sell their companies.  He loves connecting with business owners and finding what is the driving force behind their entrepreneurship and what makes their company special.  The idea is that many great businesses can end up in eager entrepreneurs' hands and take them to the next level with new ideas and innovation.  He has a unique perspective with extensive experience on the buy side, sell side, business owner, and financier of the transaction.  He can help guide business owners through complex scenarios and make them feel navigable.

Ben has been dedicated to helping companies since he was a teenager helping at his mother's clothing boutique to multi-million financing packages working at a commercial bank.  Born in Begoro, Ghana, a small village in West Africa, hard work and entrepreneurship are commonplace.

Before the age of 30, Ben was the owner of a private-equity backed construction firm, recipient of the 40 under 40 Award from The Milwaukee Business Journal, recipient of the Graduate of the Last Decade award from his alma mater, the University of Wisconsin - Milwaukee and over 10 years of financial experience in commercial banking and private equity.

In 2014, Ben co-founded Trending Up Strategy to help manufacturers adopt marketing automation.  Trending Up now has a strategy used by some of today's top global manufacturers.

About Trending Up Strategy

Trending Up Strategy is a marketing and sales automation agency focusing on growth and go-to-market strategies for manufacturing companies.

About Buy Sell Edge

Buy Sell Edge is a business advisory focusing on the buying and selling of companies and mergers & acquisitions.

About Transworld Business Advisors

Transworld Business Advisors is the world leader in the marketing and sales of businesses, mergers and acquisitions, and franchises. Whether you represent an acquisition-minded corporation or are personally interested in owning your own company or new franchise. Transworld Business Advisors offers professional services that successfully bring buyers and sellers together.

About Techstars

The global leader in startup accelerators and ecosystems, Techstars is igniting the global information economy. Creating opportunities in neglected communities. Advancing innovative teams and ideas, no matter where they originate. By supporting entrepreneurs at every stage of their journey, Techstars works to create positive social and economic change, transforming the world by making innovation accessible to anyone, anywhere.

FOCUS ON TACTICS:

• Marketing Automation
• Database Growth
• Data-based marketing
• AI Tools & Effective Usage

WHAT YOU'LL WALK AWAY WITH

• An understanding of the different technology platforms to build a website.  We will go over the differences between Word Press, Wix, Hubspot, Salesforce, and Shopify.
• A suite of tools to help you leverage AI for your business
• An understanding of modern Marketing Automation