Information & Expectations: 

• We provide the content title & keywords to use for a given content piece (eBook, blog, email). We will provide any information that we already have on the topic.  
• Next, we ask the writer to submit questions to the Subject Matter Expert (SME).  The SME is typically an engineer/scientist or a person within our client's company who has technical knowledge.  
• Our internal strategist on the account typically runs the interview with the SME.  Once you have written a few pieces for the client, we are willing to introduce the writers and allow writers to conduct interviews (if you want).  If you prefer, Trending Up Strategy will conduct the interviews and send you the complete recording of the call, or the written responses to your questions.  
• The writer has an option to submit a detailed outline (typically the first few content pieces, the writers like to have us review an outline to ensure they are focused on the right points) or write the piece and submit it to Trending Up.  
• Trending Up will edit the piece (with a technical editor in-house who knows the client well).  
• Trending Up will request the writer to review the edits from our in-house editor and then Trending Up will submit the piece to the client. 
• The client reviews and submits changes for the writer to apply.
• Trending Up takes it from there! 

How we assemble the content titles & research information: 

• Each of our strategies are built around one persona (let's say an application engineer).  We conduct a Discovery Workshop for each clients and deep dive into the persona and the persona's pain points (we call these triggers).  
• Then we dive into the top three triggers for that given persona. 
• So we have 1 strategy built around 1 persona and to break down the strategy there are 3 campaign (created from the top three triggers).  In each campaign we have the following content needs:
  • 1 eBook (or premium offer piece like a whitepaper/checklist)
  • 8 blogs 
  • 2-4 follow-up emails 
  • 1 video script 
  • 1 anchor page content 
  • sometime we include infographics as well.

Payment: 

We typically pay 50% up front and 50% upon completion of a campaign.  The first 3 content piece we pay for one piece at a time so we both fully believe there is a fit between you and the client's account.

Handful of Content Examples: 

• Conveyor System MFG blog example
• Conveyor System MFG blog example 2
• Conveyor Solutions  for Medical Devices
• Equipment Systems MFG eBook example
• Chemical MFG blog example
• Chemical MFG blog example