Marketing’s goal is to generate qualified, purchase-ready leads for the sales team. Sales team’s goal is to differentiate and to close. These two teams are often out of sync with each other; but that needn't be the case. Both have the same goals: grow sales and revenue. 

Lost sales productivity and wasted marketing budget costs companies at least $1 trillion per year. [Source: 101 B2B Marketing and Sales Tips from the B2B Lead]

When there is SMARKETING, the best opportunities can be closed, and often in less time. Using inbound marketing methodology and sales enablement techniques, establish smarketing in your organization. 

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