--- title: "Smarketing: Sales & Marketing Alignment for Revenue Growth | Jül" description: Smarketing aligns sales and marketing to meet your business's revenue growth goals more efficiently than traditional methods. --- [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) - [MARKETING FOR MANUFACTURERS](https://www.trendingupstrategy.com/marketing-for-manufacturing) - [EXPERTISE-BASED MARKETING](https://www.trendingupstrategy.com/marketing-for-manufacturing) - [OUR PROVEN PROCESS](https://www.trendingupstrategy.com/our-proven-process) - [**STEP ONE:** FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/free-marketing-analysis-old) - [**STEP TWO:** DISCOVERY WORKSHOP](https://www.trendingupstrategy.com/manufacturing-discovery-workshop) - [**STEP THREE:** STRATEGY BLUEPRINT](https://www.trendingupstrategy.com/manufacturing-marketing-and-sales-blueprint) - [**STEP FOUR:** EXECUTION](https://www.trendingupstrategy.com/marketing-and-sales-execution-for-manufacturers) - [HOW TO GET STARTED](https://www.trendingupstrategy.com/free-marketing-analysis-old) - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-resources) - [CONTACT US](https://www.trendingupstrategy.com/contact-us) - [HIRING WRITERS](https://www.trendingupstrategy.com/career-center-writing-positions) # SMARKETING **sales + marketing, working together, equals SMARKETING** [Learn More ›](https://www.trendingupstrategy.com/smarketing#whatissmarketing)[Get Started ›](https://www.trendingupstrategy.com/contact-us) # What's Smarketing? An aligned sales and marketing powerhouse, working together to meet the same goals.   ![Smarketing aligns sales and marketing teams for success.](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/Services/Smarketing/stock-photo-business-team-standing-hands-together-in-the-office-286052273.jpg?width=500&name=stock-photo-business-team-standing-hands-together-in-the-office-286052273.jpg "Smarketing aligns sales and marketing teams for success.") Misalignment between sales and marketing technologies and processes **costs B2B companies 10% of revenue or more per year**. Smarketing is a methodology that aligns sales and marketing teams. ![shutterstock_220546897.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/Services/Smarketing/shutterstock_220546897.jpg?width=375&name=shutterstock_220546897.jpg "shutterstock_220546897.jpg") # How Does It Work? When marketing and sales teams work together, businesses see better results. Marketing’s goal is to generate qualified, purchase-ready leads for the sales team. Sales team’s goal is to differentiate and to close. These two teams are often out of sync with each other; but that needn't be the case. Both have the same goals: **grow sales and revenue. ** *Lost sales productivity and wasted marketing budget costs companies at least $1 trillion per year. \[Source: 101 B2B Marketing and Sales Tips from the B2B Lead\]* **When there is SMARKETING, the best opportunities can be closed, and often in less time. **Using inbound marketing methodology and sales enablement techniques, establish smarketing in your organization.  [READ A RELATED BLOG POST »](https://www.trendingupstrategy.com/blog/a-strategic-marketing-process-for-home-builders-meet-smarketing) # Meet Your Challenges Smarketing leads to success. **Creating one unified SMARKETING team using ****inbound marketing and sales enablement makes a significant business impact.** The data support this: *When sales and marketing teams are in sync, companies become 67% better at closing sales. \[Source: Marketo\]* **Companies with aligned sales and marketing generated 208% more revenue from marketing. \[Source: MarketingProfs\]** *57% of B2B organizations identify 'converting qualified leads into customers' as a top funnel priority. \[Source: MarketingSherpa\]* [HOW WE LEAD CHANGE »](https://www.trendingupstrategy.com/blog/how-to-implement-strategic-change-with-change-leadership-sales-to-smarketing) ![shutterstock_155750726.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/Services/Smarketing/shutterstock_155750726.jpg?width=375&name=shutterstock_155750726.jpg "shutterstock_155750726.jpg") # Why Choose Jül? ### Jül's team of expert smarketing consultants works with your teams to establish better processes, greater trust, and a fantastic partnership between sales and marketing. Reach your revenue goals with our help. ![shutterstock_390329281.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/Services/Smarketing/shutterstock_390329281.jpg?width=800&name=shutterstock_390329281.jpg "shutterstock_390329281.jpg") [GET MORE RESOURCES »](https://www.trendingupstrategy.com/lead-generation-and-closed-sale-resources-from-jul-creative) [Contact Us for Info »](https://www.trendingupstrategy.com/contact-jul) [DOWNLOAD THE SMARKETING GUIDE »](https://www.trendingupstrategy.com/jul-faq-guide-inbound-smarketing) [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)