--- title: Inside the Blueprint for Healthcare Institutions | Trending Up Strategy description: An introduction to the key components of the Recruitment Marketer's Blueprint for healthcare institutions, personas, & how the content strategy is put together. --- [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) - [MARKETING FOR MANUFACTURERS](https://www.trendingupstrategy.com/marketing-for-manufacturing) - [EXPERTISE-BASED MARKETING](https://www.trendingupstrategy.com/marketing-for-manufacturing) - [OUR PROVEN PROCESS](https://www.trendingupstrategy.com/our-proven-process) - [**STEP ONE:** FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/free-marketing-analysis-old) - [**STEP TWO:** DISCOVERY WORKSHOP](https://www.trendingupstrategy.com/manufacturing-discovery-workshop) - [**STEP THREE:** STRATEGY BLUEPRINT](https://www.trendingupstrategy.com/manufacturing-marketing-and-sales-blueprint) - [**STEP FOUR:** EXECUTION](https://www.trendingupstrategy.com/marketing-and-sales-execution-for-manufacturers) - [HOW TO GET STARTED](https://www.trendingupstrategy.com/free-marketing-analysis-old) - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-resources) - [CONTACT US](https://www.trendingupstrategy.com/contact-us) - [HIRING WRITERS](https://www.trendingupstrategy.com/career-center-writing-positions) ![healthcare_attraction_recruitment_blueprint.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/healthcare_attraction_recruitment_blueprint.jpg?width=3000&name=healthcare_attraction_recruitment_blueprint.jpg "healthcare_attraction_recruitment_blueprint.jpg") # Inside the Blueprint for Healthcare Recruiters The Recruitment Marketer’s Blueprint is a 28-page in-depth plan for healthcare businesses to increase ideal candidate and applicant pools for hard to fill and high volume positions. Click on the topics below to see more information about the key components of each blueprint strategy specific to your business. [OVERVIEW ›](https://www.trendingupstrategy.com/content-marketers-blueprint-strategy-creation)[Process ›](https://www.trendingupstrategy.com/the-content-marketers-blueprint-process)[Keep Learning ›](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#targeting) ![recruitment_marketers_blueprint_cover_trending_up](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/CMB_Blueprint/blueprint_pages/recruitment_marketers_blueprint_cover_trending_up.jpg?width=500&name=recruitment_marketers_blueprint_cover_trending_up.jpg "recruitment_marketers_blueprint_cover_trending_up") ## Background Education - [Graphic Representation of Your Attraction Recruitment Marketing Strategy](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-1) ## Persona Documentation - [Overview of Your Candidate Persona's Triggers and Goals](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-2) - [Common Candidate Persona Questions](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-3) ## Content for Lead Generation (Based on Candidate Personas) - [3 Month Blog Campaign](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-5) - [3 Whitepaper/eBook Titles](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-6) - [Premium Whitepaper/eBook Outlines](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-7) ## Content for Candidate Nurturing (Based on Your Hiring Process) - [Automated Emails Addressing Common Candidate Persona Questions](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-8) - [Employee Engagement and Work Life Content to Promote your Brand](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-9) - [Case Study Content to Address the Pushbacks in Your Hiring Process](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-10) - [Valuable Bottom of the Funnel Offers to Identify Qualified Applicant Opportunities for Recruiters](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-11) - [Follow up Procedures for the Recruitment Team](https://www.trendingupstrategy.com/inside-recruitment-inbound-marketers-blueprint-content-healthcare#tab-12) ![](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/CMB_Blueprint/blueprint_pages/recruitment_marketers_blueprint_funnel_trending_up.jpg?width=825&name=recruitment_marketers_blueprint_funnel_trending_up.jpg) Documentation of your applicants' decision-making process that moves the candidate persona through the journey from starting their information search to considering your brand to applying for an open position. Content assets aligned with each stage of the prospective applicant's journey. ![](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/CMB_Blueprint/blueprint_pages/recruitment_marketers_blueprint_process_2_trending_up.jpg?width=825&name=recruitment_marketers_blueprint_process_2_trending_up.jpg) Triggers are events that cause your candidate persona to search for information. This is critical background information if you hope to answer their questions. Your candidate persona's goals relate to their trigger issues. Again, critical information to be able to create content relevant to those candidates. ![](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/CMB_Blueprint/blueprint_pages/recruitment_marketers_blueprint_process_discovery_trending_up.jpg?width=825&name=recruitment_marketers_blueprint_process_discovery_trending_up.jpg) Common questions your target candidate personas are asking and about which your applicants are gathering information. Your ability to answer those questions with helpful, educational, non-branded information. ![](http://contentmarketingblueprint.com/wp-content/uploads/2016/05/tab4.jpg) Analysis of what topics are most popular for candidates in your industry. Aligning your strategy with trending topics will help your content spread faster across social media, reaching more job seekers and attracting more qualified potential candidates as website visitors. ![](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/CMB_Blueprint/blueprint_pages/campaign_blog_titles_blueprint_trending_up.jpg?width=825&name=campaign_blog_titles_blueprint_trending_up.jpg) Suggested blog titles organized by campaign topic. 24 titles total over 3 campaigns; the speed at which these are published are up to you. We recommend 2 per week. Each title is carefully constructed using a candidate persona's question, your expert answer to that question, and information or content currently trending in that category. ![](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/blueprint_pages/premium_content_titles_blueprint_jul_creative.jpg?width=825&name=premium_content_titles_blueprint_jul_creative.jpg) Each recruitment content campaign must have a related piece of premium content, a longer form ebook or white paper that is promoted at the end of each related blog article. This will allow the blog reader to trade their email address for access to the more in-depth content. This is how you are going to generate "information qualified job seeker leads" that do not yet know about your brand. ![](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/blueprint_pages/content_outlines_blueprint_jul_creative.jpg?width=825&name=content_outlines_blueprint_jul_creative.jpg) Detailed guide to organizing your longer form informational content to mirror your recruitment process. Establish trust and credibility, flex your thought leadership, make an actionable recommendation, and provide a clear next step (to learn more about your brand). ![](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/CMB_Blueprint/blueprint_pages/recruitment_marketers_blueprint_TOFU_candidate_nurturing_trending_up.jpg?width=825&name=recruitment_marketers_blueprint_TOFU_candidate_nurturing_trending_up.jpg) 3 blog topics delivered via email to job seekers that get "stuck" - who aren't moving forward with an application. Each article will address a common question found at that stage of the candidate's journey. ![](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/blueprint_pages/brande_filter_offer_blueprint_jul_creative.jpg?width=825&name=brande_filter_offer_blueprint_jul_creative.jpg) 1 premium content recommendation to recommend your brand. Detailed guide to organizing your longer form "why choose us" content. Establish the need for belonging to your team, list your products, services or stand-out culture to address the need, outline the process for working with you, and provide a clear next step. ![](https://www.trendingupstrategy.com/hs-fs/hubfs/Website_Photos/CMB_Blueprint/blueprint_pages/recruitment_marketers_blueprint_candidate_nurturing_trending_up.jpg?width=825&name=recruitment_marketers_blueprint_candidate_nurturing_trending_up.jpg) 3 topics delivered via email to job seekers that get "stuck" prior to applying. These are typically current employee stories or case studies. Each will address a common pushback to working for your company. ![](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/blueprint_pages/decision_stage_offer_blueprint_jul_creative.jpg?width=825&name=decision_stage_offer_blueprint_jul_creative.jpg) The easy offer that will allow job seekers who are ready to apply to contact your recruitment team or fill out an application easily. The value added offers to capture job seekers who are on the fence, giving your outside recruitment team a chance to help them take the next step and add some value at the same time. ![](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/blueprint_pages/sales_team_enablement_blueprint_jul_creative.jpg?width=825&name=sales_team_enablement_blueprint_jul_creative.jpg) Detailed follow up procedure for the recruitment team to ensure that real feedback on the content's effectiveness drives the improvement of this plan over time.   # Targeted Marketing = Successful Recruiting  ### If your current recruiting techniques aren't providing enough quality candidates for your high volume health care positions, it's time to consider inbound marketing for recruitment: Attraction Recruiting. Target your ideal applicants where they are, with the information they're looking for, with the Recruitment Marketer's Blueprint.   ##### Here are some example candidate personas we've created for health care institutions.   ![HC_nurses.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/HC_nurses.jpg?width=500&height=334&name=HC_nurses.jpg) ### Experienced, Diverse Nurses - Hard-working - 10+ years experience - Concerned with proper patient care Your goal should be to provide answers and advice that the experienced nursing professional can utilize in his or her day-to-day work to be a better nurse, and become a resource for nurses. ![HC_itpro.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/HC_itpro.jpg?width=500&height=334&name=HC_itpro.jpg) ### Healthcare IT Professionals - Medically-trained & interested in IT - Looking for challenges to solve - Doesn't want to be client-facing Marketers to this persona should make the career-changing clinician feel welcome in the IT world while also offering excellent career advice to help HIT professionals do their jobs better.  ![HC_homehealth.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/HC_homehealth.jpg?width=500&height=334&name=HC_homehealth.jpg) ### Home Health Aides - Compassionate - Focused on development & growth - Facing changing regulation To assist this persona with meeting their goals, you need to showcase that your organization will educate home health aides to keep them relevant in their job requirements and retain top talent.  ![HC_medicalassistant.jpg](https://www.trendingupstrategy.com/hs-fs/hubfs/CMB_Blueprint/HC_medicalassistant.jpg?width=500&height=345&name=HC_medicalassistant.jpg) ### Medical Assistants - Compassionate - Supportive - Detail-oriented & able to multi-task Support this persona's challenge areas by proving that your facility supports medical assistants through education, additional learning and advancement opportunities.  # [EBook: Traditional Recruiting is Broken (& How to Fix It)](https://www.trendingupstrategy.com/download-traditional-recruiting-is-broken-ebook) ### [Download it now.](https://www.trendingupstrategy.com/download-traditional-recruiting-is-broken-ebook) Today's candidates behave much like today's buyers, but recruitment teams aren't adapting quickly enough. Learn how you can pinpoint your ideal candidates using an updated method, and why today's high-volume healthcare recruiters can't wait. [Download our ebook now.](https://www.trendingupstrategy.com/download-traditional-recruiting-is-broken-ebook) # Get Your Blueprint Now The Recruitment Marketer’s Blueprint has helped businesses just like yours > We're already seeing results from just doing some of the initial recommendations on our strategy." ![ethan_elser_PACE_Equity_strategy_testimonial](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/ethan_elser_PACE_Equity.jpg?width=71&name=ethan_elser_PACE_Equity.jpg "ethan_elser_PACE_Equity_strategy_testimonial")**Ethan Elser, ***PACE Equity* ### Start My Blueprint [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)