So many business and marketing leaders struggle to show the value of the marketing dollars spent month over month and year over year.
A strategic marketing plan built for specialized construction with clear goals and measurable, results-oriented tactics can help you build up a lead-generating machine for your business. Inbound marketing that’s lead by a defined sales and marketing strategy is key. Here’s how it works together, starting with a measurable strategy.
Respondents to the 2016 B2B Buyers Survey from DemandGen said the single most influential aspect of any vendor’s website is “relevant content that speaks directly to [their] company.”
Today’s buyers are looking for specialized construction, commercial contractors, builders, and answers to questions. If their question aligns with your solution, how do you ensure that you’re the one they find - and more importantly, how do you make sure you're relevant?
The answer is to utilize content with a strategy.
Content includes anything produced by your business, including:
All of it counts.
Having a measurable sales and marketing strategy in place makes sure that you’re spending time - and money - producing the right marketing content that your buyers are really searching for to make a purchase decision.
A strategic marketing plan helps you and your team:
Start by creating a strategy that clearly lays out your target audience and goals along with a defined, researched content plan to meet them. Learn more here, and check out Part 2 - Create & Distribute Relevant Content.