Specialized Construction Marketing Plan Pt. 4: Drive Profits
This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4 steps to see success:
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What is SEO, & How the Internet Works [VIDEO]
The Internet exists for only a few purposes: Curating a perfect life on social media and videos of people being scared by other people! Ok...that’s...
Marketing Plan Pt. 3: Attract & Retain a Defined Audience [VIDEO]
This is part 3 of our series for marketers creating a marketing plan. Check out part 1: create a defined strategy and part 2: create relevant content.
Specialized Construction Marketing Plan Pt 1: Defined Strategy [VIDEO]
When you’re looking for the results of this year’s marketing budget for your specialized construction business, can you easily show what’s happened...
Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers
Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with...
Why Modern Salespeople Shouldn't "Always Be Closing" [VIDEO]
The modern buyer has changed the sales process, and now the sales process is being redefined. Today's sellers are adapting to the modern buyer, and...
Need Measurable Marketing Strategy Results? Create Relevant Content
Marketing teams are under increased scrutiny today thanks to the advent of Big Data. Executives can analyze everything from overtime cost/benefits...
The Inbound Marketing Survival Guide
Summer in Wisconsin means spending the three warmest (and least likely to have snow) months outdoors taking advantage of the beautiful weather. As a...
Inside Out: The Emotions of Implementing Inbound Marketing
The thought of writing this post initially left me with a mild panic attack. After all, my audience consists of marketers, yes - but it also consists...
Trade Shows Are Showrooms for Your Website
As I sat down to write this post, I immediately dove into researching statistics, articles, and trends about maximizing success at trade shows. About...