--- title: Ultimate blog for Savvy CEO's of growing manufacturing companies | Alicia Westphal description: Alicia is a sales and marketing strategist with experience in digital, content and inbound marketing. Her area of expertise is identifying and targeting audience personas. She enjoys the nerdy things in life, has a passion for reading all the things, and is a dogaholic and Disney addict. --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) # Alicia Westphal Alicia is a sales and marketing strategist with experience in digital, content and inbound marketing. Her area of expertise is identifying and targeting audience personas. She enjoys the nerdy things in life, has a passion for reading all the things, and is a dogaholic and Disney addict. ![TU Header - blog](https://www.trendingupstrategy.com/hs-fs/hubfs/Images/Email_Images/MFG%20Headers/TU%20Header%20-%20blog.jpg?width=1920&height=1080&name=TU%20Header%20-%20blog.jpg) [![Building-marketing-construction-plan.jpg](https://www.trendingupstrategy.com/hubfs/All-Social-Images/Building-marketing-construction-plan.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-marketing-plan-pt-4-drive-profits) #### [Specialized Construction Marketing Plan Pt. 4: Drive Profits](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-marketing-plan-pt-4-drive-profits) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal:](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal) This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4 steps to see success: [Read More](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-marketing-plan-pt-4-drive-profits) [![seo_implementation_process_infographic_TrendingUp.png](https://www.trendingupstrategy.com/hubfs/Infographics_and_Offers/seo_implementation_process_infographic_TrendingUp.png)](https://www.trendingupstrategy.com/manufacturing-blog/what-is-seo-and-how-the-internet-works-video) #### [What is SEO, & How the Internet Works \[VIDEO\]](https://www.trendingupstrategy.com/manufacturing-blog/what-is-seo-and-how-the-internet-works-video) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): The Internet exists for only a few purposes: Curating a perfect life on social media and videos of people being scared by other people! Ok...that’s... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/what-is-seo-and-how-the-internet-works-video) [![man-checking-phone.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/man-checking-phone.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/marketing-plan-part-3-attract-retain-defined-audience-video) #### [Marketing Plan Pt. 3: Attract & Retain a Defined Audience \[VIDEO\]](https://www.trendingupstrategy.com/manufacturing-blog/marketing-plan-part-3-attract-retain-defined-audience-video) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): This is part 3 of our series for marketers creating a marketing plan. Check out part 1: create a defined strategy and part 2: create relevant content. [Read More](https://www.trendingupstrategy.com/manufacturing-blog/marketing-plan-part-3-attract-retain-defined-audience-video) [![start-with-a-defined-strategy.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/start-with-a-defined-strategy.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-strategic-marketing-planning-part-1-strategy-video) #### [Specialized Construction Marketing Plan Pt 1: Defined Strategy \[VIDEO\]](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-strategic-marketing-planning-part-1-strategy-video) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): When you’re looking for the results of this year’s marketing budget for your specialized construction business, can you easily show what’s happened... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/specialized-construction-strategic-marketing-planning-part-1-strategy-video) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Jul-Creative-Helps-Manufacturers-With-Content-Strategy.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) #### [Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands) [![pre-internet-buyers_vs_now.png](https://www.trendingupstrategy.com/hubfs/Blog_Photos/pre-internet-buyers_vs_now.png)](https://www.trendingupstrategy.com/manufacturing-blog/why-modern-salespeople-shouldnt-always-be-closing-video) #### [Why Modern Salespeople Shouldn't "Always Be Closing" \[VIDEO\]](https://www.trendingupstrategy.com/manufacturing-blog/why-modern-salespeople-shouldnt-always-be-closing-video) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): The modern buyer has changed the sales process, and now the sales process is being redefined. Today's sellers are adapting to the modern buyer, and... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/why-modern-salespeople-shouldnt-always-be-closing-video) [![create_relevant_content.png](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog_Photos/shutterstock_273268259.jpg?width=1000&height=679&name=shutterstock_273268259.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/create-relevant-content-for-measurable-marketing-strategy-results) #### [Need Measurable Marketing Strategy Results? Create Relevant Content](https://www.trendingupstrategy.com/manufacturing-blog/create-relevant-content-for-measurable-marketing-strategy-results) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): Marketing teams are under increased scrutiny today thanks to the advent of Big Data. Executives can analyze everything from overtime cost/benefits... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/create-relevant-content-for-measurable-marketing-strategy-results) [![Inbound-survival-guide.jpg](https://www.trendingupstrategy.com/hubfs/Infographics_and_Offers/Inbound-survival-guide.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/the-inbound-marketing-survival-guide) #### [The Inbound Marketing Survival Guide](https://www.trendingupstrategy.com/manufacturing-blog/the-inbound-marketing-survival-guide) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): Summer in Wisconsin means spending the three warmest (and least likely to have snow) months outdoors taking advantage of the beautiful weather. As a... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/the-inbound-marketing-survival-guide) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_225771481-850099-edited.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inside-out-emotions-of-implementing-inbound-marketing-first-six-months) #### [Inside Out: The Emotions of Implementing Inbound Marketing](https://www.trendingupstrategy.com/manufacturing-blog/inside-out-emotions-of-implementing-inbound-marketing-first-six-months) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): The thought of writing this post initially left me with a mild panic attack. After all, my audience consists of marketers, yes - but it also consists... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/inside-out-emotions-of-implementing-inbound-marketing-first-six-months) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/internet.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/trade-shows-are-showrooms-for-your-website) #### [Trade Shows Are Showrooms for Your Website](https://www.trendingupstrategy.com/manufacturing-blog/trade-shows-are-showrooms-for-your-website) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal): As I sat down to write this post, I immediately dove into researching statistics, articles, and trends about maximizing success at trade shows. About... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/trade-shows-are-showrooms-for-your-website) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. 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