When you’re looking for the results of this year’s marketing budget for your specialized construction business, can you easily show what’s happened with that money? Can you show the money spent, the content produced, the leads brought in, and results of those sales opportunities?
So many business and marketing leaders struggle to show the value of the marketing dollars spent month over month and year over year.
Today’s buyers are looking for specialized construction, commercial contractors, builders, and answers to questions. If their question aligns with your solution, how do you ensure that you’re the one they find - and more importantly, how do you make sure you're relevant?
The answer is to utilize content with a strategy.
Content includes anything produced by your business, including:
your website and anything that appears on it
marketing materials like flyers or advertisements
trade show booths and materials
hosted educational events like a webinar or live presentation
All of it counts.
Having a measurable sales and marketing strategy in place makes sure that you’re spending time - and money - producing the right marketing content that your buyers are really searching for to make a purchase decision.
A strategic marketing plan helps you and your team:
Identify and research your ideal buyers and their goals
Create and distribute valuable, relevant, and consistent content