Inbound marketing sets your digital presence up to meet today's potential buyers where they are looking for solutions. The method is simple:

• Attract visitors to your site
• Convert the ideal visitors to leads
• Nurture these leads until they close as customers
• Delighting customers converts them to promoters

Throughout the inbound marketing process, measuring and analyzing the results ensures that you're using proven methods that help you meet your business goals. Marketers who check their metrics 3x+ times a week are over 20% more likely to achieve positive ROI. (Hubspot, State of Inbound, 2016)

Attract potential buyers, even passive researchers simply looking to educate themselves, using inbound methods. 

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