As I go around speaking attending conferences, and working with our manufacturing clients, I’m often asked questions about what marketing technology is best for a medium-sized manufacturing firm. For context, I tend to think of companies with $25-100MM in revenues as medium-sized companies.  There are SO many choices now, your head will spin.  As you know, software as a service (SAAS) is now normal.  With that normalcy has come a market inundated with constant new technology and software applications.

High-value publications and ebooks are (or, should be) the bread-and-butter of an inbound sales strategy for your B2B business. Not sure why? From a prospect's point of view, you're empowering them - the buyer - to learn more about your solution or product in a low-pressure way, while they research and educate themselves (read more about this inbound method for manufacturing marketing).

From your sales point of view, you're gathering information about the prospect's interests and pain points based on what they download, as well as receiving their contact information and more for additional communication.

As a CEO, you have a specific way of looking at your company’s success. You see the big picture: where you are, where you’re going, and how you need to get there. That view hinges on the ability to look at each facet of your business and see the value it brings to your company’s bottom line. A data-centric inbound marketing strategy can give you the data you’ve been looking for from your marketing investments.