Manufacturing Blog

Jenna Orrock

Jenna Orrock

Jenna Orrock is a co-founder of Trending Up Strategy. Her driving passion is to help Manufacturing Businesses become better at sales, marketing, and smart business growth. She regularly speaks at engagements such as business associations to educate business owners on this very topic. Jenna's entrepreneurial spirit and adrenaline-filled personality fuel her success as Director of Sales and Marketing at Trending Up. She bleeds green and gold during football season, loves to travel, raft, fish, snowboard & hunt. In addition, she is often found delighting her friends and family with acquired culinary skills.

Recent Posts by Jenna Orrock:

What Executives of Specialty Manufacturers Need to Know About Marketing and Sales Technology

As I go around speaking attending conferences, and working with our manufacturing clients, I’m often asked questions about what marketing technology is best for a medium-sized manufacturing firm. For context, I tend to think of companies with $25-100MM in revenues as medium-sized companies.  There are SO many choices now, your head will spin.  As you know, software as a service (SAAS) is now normal.  With that normalcy has come a market inundated with constant new technology and software applications.

Topics: Website Development Improving Close Ratio Marketing Strategy Expertise Marketing

Sales and Marketing Alignment

One of the single largest opportunities that you have for improving performance in the modern business environment involves aligning marketing and sales. This is a decision that brings with it a host of different benefits that can't be ignored, from dramatically improving your marketing return on investment to an increase in sales productivity. Misalignment between sales and marketing technologies and processes cost B2B companies 10% of revenue or more a year according to HubSpot, and they found that when smarketing occurs (sales and marketing alignment) companies see 38% higher sales win rate.

 

Topics: Marketing Powered By Data

How To Use Content to Attract Your Target Clients

No matter how big or small your sales force, your website can be working around the clock to attract leads. To do it, however, your B2B site needs great content and an effective content strategy with messaging that connects to your target clientele.

 

Topics: Content Marketing Increase Lead Generation

Why Does My Manufacturing Company Need to Blog?

Blogging: that time-consuming writing practice of innermost thoughts flowing onto a digital forum to be read by strangers you’ll never meet. Or is it?

Blogging as a practice has transformed over the years from an anonymous online journaling endeavor to one that helps establish individuals - or businesses - as thought leaders and influencers through providing much-needed insight into their expertise. 

Topics: Blogging ROI Manufacturing Blogs

Hitting an Inbound Marketing Grand Slam [INFOGRAPHIC]

It's the first day of spring training for our hometown Milwaukee Brewers! As they start training for this year's April 3rd home opener and we dream of firing up the grills and the stadium filling with baseball fans from all over, we're drawing inspiration from Field of Dreams - you know, "If you build it, they will come."

Topics: Inbound Marketing

The Missing Link Between Manufacturing Marketing & ROI: Sales Enablement

Let me tell you a story. It’s one that my team and I have heard about from many prospects, and have seen from almost every one of our clients to date. It’s not unique to a specific industry, though it does seem more prevalent (or perhaps just more obvious) in our manufacturing clients. This story is about a reformed marketing team’s path to success.

Topics: Marketing for B2B Sales Enablement

How To Align Your Manufacturing Sales & Marketing Teams In 5 Steps

SMarketing, sales and marketing alignment, is critical to your manufacturing organization’s success. Both teams are responsible for your company’s growth and success. Both can now be held accountable for their contributions to revenue, and the gap between the teams has closed. With sales and marketing working close together, it’s critical that they work well together.

Topics: Inbound Marketing Inbound Smarketing Manufacturing Blogs Sales Enablement

Building Website Traffic Without Forms is Like Hunting Without Bullets

As firearm hunting season in Wisconsin draws to a close this year, it’s got me thinking about all the preparation that goes into our hunt each year. From scouting, to outdoor video, to target practice, to building tree stands and setting up ground blinds, we spend a significant amount of time each year preparing for a potential shot. Why would we not spend just as much or more time making sure our website is also prepared for a shot - at a new customer? Just like our hunting preparations, preparing for a website visitor takes strategy.

Topics: Blogging ROI Inbound Marketing Marketing Strategy Get Higher Conversions

7 Website Tips for Successful Hunting Sales Pros to Increase Time-in-Stand

Autumn is one of my favorite times of year in Wisconsin. And if you think it’s just because of the return of the Starbucks red cup, PSL, and holiday drinks, think again (but seriously, those things are delicious). Fall is hunting season in Wisconsin, and it tends to be a favorite hobby among friends and family.

Just you and the the great northwoods (and hopefully, that 12-pointer!) make for a great week-long break. The anticipation of seeing that buck makes the time in the stand totally worth it. But if you’re anything like me, as a salesperson, there’s some hesitation that comes from taking a vacation this close to the holiday season. What if I miss a follow-up email? What if I would have just contacted a few more people this week? What if I miss a lead?

Topics: Marketing for B2B Increase Lead Generation Get Higher Conversions

Bow Hunters are Natural Inbound Sellers: Here's Why

Bow season is in high gear here in the midwest. The rut, the time of year when deer are most active, is in full swing, and bow hunters are scouting the woods for antler rubs, trail signs, and that elusive twelve-pointer (or sixteen-pointer!). Right now is the time when companies are setting their budgets for 2017. They’re most actively searching for solutions that fit their needs. Businesses with an inbound sales strategy have an advantage.

Topics: Inbound Marketing Sales Enablement Inbound Sales