--- title: Benjamin Engel - Online Business Card description: Ben, our President and CEO, specializes in helping companies that sell expertise-based products and services generate leads and sales from their website. image: https://www.trendingupstrategy.com/hubfs/Ben%20-%20Featured.jpg --- [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) - [MARKETING FOR MANUFACTURERS](https://www.trendingupstrategy.com/marketing-for-manufacturing) - [EXPERTISE-BASED MARKETING](https://www.trendingupstrategy.com/marketing-for-manufacturing) - [OUR PROVEN PROCESS](https://www.trendingupstrategy.com/our-proven-process) - [**STEP ONE:** FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/free-marketing-analysis-old) - [**STEP TWO:** DISCOVERY WORKSHOP](https://www.trendingupstrategy.com/manufacturing-discovery-workshop) - [**STEP THREE:** STRATEGY BLUEPRINT](https://www.trendingupstrategy.com/manufacturing-marketing-and-sales-blueprint) - [**STEP FOUR:** EXECUTION](https://www.trendingupstrategy.com/marketing-and-sales-execution-for-manufacturers) - [HOW TO GET STARTED](https://www.trendingupstrategy.com/free-marketing-analysis-old) - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-resources) - [CONTACT US](https://www.trendingupstrategy.com/contact-us) - [HIRING WRITERS](https://www.trendingupstrategy.com/career-center-writing-positions) ## [![Ben Email](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Email.png?width=573&name=Ben%20Email.png)](mailto:benjamin@trendingupstrategy.com)   ## [![LN Icon](https://www.trendingupstrategy.com/hs-fs/hubfs/LN%20Icon.png?width=40&name=LN%20Icon.png)](https://www.linkedin.com/in/benjaminengel)[![Ben Phone](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Phone.png?width=224&name=Ben%20Phone.png)](tel:+404-585-7127) ![Ben - BC Header](https://www.trendingupstrategy.com/hubfs/Ben%20-%20BC%20Header.jpg "Ben - BC Header") Ben specializes in helping companies that sell expertise-based products and services generate leads and sales from their website with a repeatable process that is proven to work.   # WONDERING HOW TO GET STARTED?   ### It's simple.  Take advantage of our FREE MARKETING ANALYSIS   You just let us know you are interested and Jenna, our Director of Sales and Marketing, will take the time to check out your site, get a feel for the process you have in place, review the Buyer's Journey that potential clients go through, AND offer some initial thoughts and recommendations in a **personalized video analysis**.  After that, the ball is in your court.  We would be happy to continue the conversation - possibly even help you build a full marketing strategy, or you can take our thoughts and be on your merry way. **Simply fill out the form and we will get to work!** Hear what a current client has to say about us and our strategy!... Checking out your client's **BUYER'S JOURNEY** is part of the **FREE MARKETING ANALYSIS**.  Here is an example of the buyer's journey... ## EAGER TO LEARN? WE HAVE SOME GREAT FREE RESOURCES AVAILABLE FOR YOU... ![insiders_guide_b2b_ebook_cover](https://www.trendingupstrategy.com/hs-fs/hubfs/CTAs/insiders_guide_b2b_ebook_cover.png?width=1275&name=insiders_guide_b2b_ebook_cover.png)**CAN YOU MEASURE THE ROI OF YOUR TRADITIONAL MARKETING?** We say hell yes!... when you use **INBOUND METHODS** to transform the outbound marketing tactics you've been using for your manufacturing business with these tips. [![Check it out now](https://www.trendingupstrategy.com/hs-fs/hubfs/CTAs/Buttons/Check%20it%20out%20now.jpg?width=293&name=Check%20it%20out%20now.jpg)](https://www.trendingupstrategy.com/educational-resources/b2b-inbound-marketing-secrets-revealed) ![Ultimate Guide to Highly Targeted B2B Marketing - Book Cover](https://www.trendingupstrategy.com/hs-fs/hubfs/CTAs/Ultimate%20Guide%20to%20Highly%20Targeted%20B2B%20Marketing%20-%20Book%20Cover.png?width=386&name=Ultimate%20Guide%20to%20Highly%20Targeted%20B2B%20Marketing%20-%20Book%20Cover.png)When it comes to B2B marketing your manufacturing business,** TARGETED MARKETING IS THE BEST WAY TO REACH YOUR IDEAL PROSPECTS.** But how do you do this well, and how do you gauge success?  Well, **READ THIS EBOOK** and find that out (and more)! [![Check it out now](https://www.trendingupstrategy.com/hs-fs/hubfs/CTAs/Buttons/Check%20it%20out%20now.jpg?width=293&name=Check%20it%20out%20now.jpg)](https://www.trendingupstrategy.com/ultimate-guide-to-highly-targeted-b2b-marketing) ![Ben BC Page rotating images](https://www.trendingupstrategy.com/hubfs/Images/Ben%20BC%20Page%20rotating%20images.gif "Ben BC Page rotating images") ## A LITTLE BIT ABOUT BEN   Benjamin Y. Engel is the president and founder of Trending Up. His past experience includes the co-ownership and presidency of an overhead door, loading dock and window distributer, and portfolio company management and financial modeling with a private equity fund focused on buyouts and providing growth capital to small business and low middle market companies. He is a lifelong learner, lover of music, and coach to his kids and other business professionals, especially entrepreneurs. Benjamin is also a focused volunteer, focused on promoting, organizing and assisting with work that furthers entrepreneurship, financial literacy and homeownership in the Milwaukee community. Thanks for checking out the site! Hopefully you find some helpful information and even consider taking advantage of our **FREE MARKETING ANALYSIS**.  Here are **three of my favorite blogs** that CEO's of manufacturing companies that I have talked to find the most useful: - **How to Create a Clear Marketing Strategy for Chemical Manufacturers** - **What Executives of Specialty Manufacturers Need to Know About Marketing and Sales Technology** - **Sales and Marketing Alignment** ![Ben Signature](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Signature.png?width=450&name=Ben%20Signature.png) ## [![Ben Email](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Email.png?width=573&name=Ben%20Email.png)](mailto:benjamin@trendingupstrategy.com)   ## [![LN Icon](https://www.trendingupstrategy.com/hs-fs/hubfs/LN%20Icon.png?width=40&name=LN%20Icon.png)](https://www.linkedin.com/in/benjaminengel)[![Ben Phone](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Phone.png?width=224&name=Ben%20Phone.png)](tel:+404-585-7127) [![](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png)](http://trendingupstrategy.com) ### 1870 The Exchange Suite 200 #357 Atlanta, GA 30339-2021   ### 720.213.8437   ### info@trendingupstrategy.com ![gold-horizontal-white](https://www.trendingupstrategy.com/hs-fs/hubfs/gold-horizontal-white.png?width=220&height=71&name=gold-horizontal-white.png "gold-horizontal-white") ### From Our Blog ### Sign Up for Updates           © 2026 Trending Up Strategy [Privacy Policy](https://www.julcreative.com/privacy-policy)  |  [Terms & Conditions](https://www.julcreative.com/terms-and-conditions)