Samantha Lennox
Samantha is an Inbound Marketing Coordinator with a background in design and marketing. Highly caffeinated, with a combination of tenacity and charm, she never takes herself too seriously. Loves calling Milwaukee, WI her home, playing kickball, and social media. Volunteers her free time to local nonprofits: Islands of Brilliance, Design Like Mad, and Habitat for Humanity.
Myth Debunked: As the #1 content marketing tactic for manufacturers, 87% of manufacturing brands create videos and put them on their website and YouTube. (Source: Content Marketing Institute)
A picture is worth a 1,000 words, but imagine if it was a video; how much more you could say? One minute of video equates to 1.8 million words. (Source: Forrester Research). Resonating with a visitor: priceless.
The manufacturing industry contributes $2.09 trillion to the economy, so it is no surprise U.S. manufacturers are the most productive in the world. While this figure has steadily risen since 2009, a vast majority of companies still continue to struggle with generating qualified leads.1 Why?
