Samantha Lennox

Samantha Lennox

Samantha is an Inbound Marketing Coordinator with a background in design and marketing. Highly caffeinated, with a combination of tenacity and charm, she never takes herself too seriously. Loves calling Milwaukee, WI her home, playing kickball, and social media. Volunteers her free time to local nonprofits: Islands of Brilliance, Design Like Mad, and Habitat for Humanity.

Recent Posts by Samantha Lennox:

Myth #3: Manufacturers Don't Need YouTube Videos on Their Website

Myth Debunked: As the #1 content marketing tactic for manufacturers, 87% of manufacturing brands create videos and put them on their website and YouTube. (Source: Content Marketing Institute)

A picture is worth a 1,000 words, but imagine if it was a video; how much more you could say? One minute of video equates to 1.8 million words. (Source: Forrester Research). Resonating with a visitor: priceless.

Topics: Content Marketing Inbound Marketing Manufacturing Blogs

The Nuts and Bolts of Lead Generation for Manufacturers

The manufacturing industry contributes $2.09 trillion to the economy,  so it is no surprise U.S. manufacturers are the most productive in the world. While this figure has steadily risen since 2009, a vast majority of companies still continue to struggle with generating qualified leads.1 Why?

Topics: Content Marketing Inbound Marketing Manufacturing Blogs Sales Enablement Increase Lead Generation