Manufacturing Blog

What is SEO, & How the Internet Works [VIDEO]

How the Internet Works 

 

The Internet exists for one purpose: Videos of people being scared by other people - or, apes.   

 

Ok...that’s not the real reason obviously. The internet actually exists to get the best, most relevant information to people searching for it.

Topics: SEO Content Marketing Blogging ROI Marketing Strategy

Why Does My Manufacturing Company Need to Blog?

Blogging: that time-consuming writing practice of innermost thoughts flowing onto a digital forum to be read by strangers you’ll never meet. Or is it?

Blogging as a practice has transformed over the years from an anonymous online journaling endeavor to one that helps establish individuals - or businesses - as thought leaders and influencers through providing much-needed insight into their expertise. 

Topics: Blogging ROI Manufacturing Blogs

Building Website Traffic Without Forms is Like Hunting Without Bullets

As firearm hunting season in Wisconsin draws to a close this year, it’s got me thinking about all the preparation that goes into our hunt each year. From scouting, to outdoor video, to target practice, to building tree stands and setting up ground blinds, we spend a significant amount of time each year preparing for a potential shot. Why would we not spend just as much or more time making sure our website is also prepared for a shot - at a new customer? Just like our hunting preparations, preparing for a website visitor takes strategy.

Topics: Get Higher Conversions Blogging ROI Inbound Marketing Marketing Strategy

What Does Allocating Marketing ROI Have in Common with Duck Hunting?

 A fair amount, as it turns out. But, we’ll get to that a bit later.

Having believable ROI calculations is directly related to how successful you’re likely to be when it’s time for you to ask for more budget and more resources.

Topics: Blogging ROI Inbound Marketing Inbound for Financial Institutions