Manufacturing Blog

Marketing Plan Pt. 3: Attract & Retain a Defined Audience [VIDEO]

This is part 3 of our series for marketers creating a marketing plan. Check out part 1: create a defined strategy and part 2: create relevant content.

Topics: Commercial Construction Marketing Construction Buyer Personas

Specialized Construction Marketing Plan Pt 1: Defined Strategy [VIDEO]

When you’re looking for the results of this year’s marketing budget for your specialized construction business, can you easily show what’s happened with that money? Can you show the money spent, the content produced, the leads brought in, and results of those sales opportunities?

Topics: Marketing Strategy Commercial Construction Marketing