Marketers Plan Part 3: Attract and Retain a Defined Audience
80% of business decision-makers would rather get company information from a series of articles than from an advertisement, according to the Content Marketing Institute.
According to HubSpot, in 2007, it took 3.68 cold call attempts to get a response. Today, it takes at least 8. For today’s business people, this doesn’t come as a surprise. But do you know what do be doing instead?
Take a look at why marketing that’s inbound is the way to reach today’s buyers.
Inbound marketing has gained popularity across the globe since its beginnings in the mid 2000’s. The basics of inbound are to attract, convert, nurture, close, and delight an audience that is made up of your ideal buyers. Begin with a sales and marketing strategy that utilizes content.
Recent research shows that 96% of buyers want content with more input from industry thought leaders, rather than content that sells (2016 Content Preferences Survey Report, DemandGen, 2016).
Inbound marketing works best by using content that a prospect wants to download in order to convert, and then keep in contact with, site visitors who are qualified leads.