--- title: 6 Steps Toward Great Content Creation description: One of the fundamentals of inbound marketing is content creation. Here are 6 steps to help you deliver great content. image: https://www.trendingupstrategy.com/hs-fs/hub/404404/file-1199638145.jpg --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog/6-steps-toward-great-content-creation#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) 2 min read # 6 Steps Toward Great Content Creation [![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hubfs/IMG_1160%20square.jpg) Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock) Jul 09, 2014 [Buyer Personas](https://www.trendingupstrategy.com/manufacturing-blog/tag/buyer-personas) [Social Media](https://www.trendingupstrategy.com/manufacturing-blog/tag/social-media) [Content Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing) ![6 Steps Toward Great Content Creation](https://www.trendingupstrategy.com/hs-fs/hub/404404/file-1199638145.jpg) ![Consistent Compelling Content](https://www.trendingupstrategy.com/hs-fs/hub/404404/file-1199638145.jpg?width=200&height=174&name=file-1199638145.jpg "Consistent Compelling Content") One of the fundamentals of Inbound Marketing is content creation. Put simply, content is the message that your inbound marketing strategy delivers to your buyer personas and customers. Without a good message, your inbound strategy won’t work the way you expect and want it to work.   ## Step 1: Put Together a [Content Creation](http://blog.hubspot.com/marketing/content-creation-process-marketing-agency-var) Team   The first key to creating good content is keeping it fresh, which means "mixing it up" when it comes to authors and topics. Find those people who are going to be your regular writers, the people who you can count on to give your business that expert voice.  That being said, don’t be afraid to let guest writers take a shot at it, you never know who could be your next great writer!     ## Step 2: Know Your [Buyer Personas](http://blog.hubspot.com/marketing/buyer-persona-definition-under-100-sr)   Before you can start writing content for your business, you need to understand who your buyer personas are.  More importantly, your team of writers needs to know who they are and how they think.  All of your writing needs to be targeted specifically towards them, so it is important you know them like the back of your hand.  This can only be done by doing your homework on things like their likes, wants, challenges and values.     ## Step 3: Align Writing Goals with Your Persona's Goals   In order for your buyer persona to connect with your content, you have to make sure the goal of your content aligns with the goals of your buyer persona. If your information you are putting out there isn’t helping your potential customer achieve their goal or overcome their challenges, your message will be lost.     ## Step 4: Choose the Right Tools   Once you’ve written your content, decide how to deliver that content to your buyer persona and attract qualified leads. Through the right combination of blogs and social media, inbound marketing can help turn your content into lead generating marketing material. ## Step 5: Create a Schedule   After you’ve chosen how you are going to deliver your message, now you need to decide what time you can reach your personas and customers most efficiently. Facebook analytics gives you insight into when your fans are online.  As a rule, it is good to stick to early mornings, late afternoons and evenings.      ## Step 6: Analyze to Understand   Possibly the most important step to creating great content is analyzing what you’ve written and how your buyer persona responds to it. Was it sharable? Did you attract qualified leads? How many likes, comments, mentions and retweets did your social content get? What times of day work best for content publishing? Keep testing different times and platforms until you find what works best, then take advantage of that knowledge. Lastly, don’t be afraid to reuse [successful content](https://info.julcreative.com/marketing-benchmarks-from-7000-businesses)! When it comes to content marketing the most important step is to have fun with your content!  You will be surpised how many topics that you can create content about that is relative to your brand and that add value to your buyer personas' daily lives.   ###### Related Blog Topics: - [Using Content to Attract Your Target Customer](https://www.julcreative.com/blog/using-content-to-attract-your-target-customer) - [How To Increase Readership On My Company's Blog](https://www.julcreative.com/blog/how-to-increase-readership-on-my-blog) -  [How Can Buyer Personas Improve My Business?](https://www.julcreative.com/blog/how-can-buyer-personas-improve-my-business)    [![Ultimate Guide Highly Targeted CTA](https://www.trendingupstrategy.com/hs-fs/hubfs/Ultimate%20Guide%20Highly%20Targeted%20CTA.png?width=1200&height=300&name=Ultimate%20Guide%20Highly%20Targeted%20CTA.png)](https://www.trendingupstrategy.com/ultimate-guide-to-highly-targeted-b2b-marketing) - [Tweet](https://twitter.com/share) [![Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms](https://www.trendingupstrategy.com/hubfs/Social/guarded%20by%20forms.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) #### [Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka) : May 01, 2019 A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1... [Buyer Personas](https://www.trendingupstrategy.com/manufacturing-blog/tag/buyer-personas) [Content Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing) [Marketing for B2B](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-for-b2b) [Manufacturing Blogs](https://www.trendingupstrategy.com/manufacturing-blog/tag/manufacturing-blogs) [Read More](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) [![Need Measurable Marketing Strategy Results? Create Relevant Content](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_273268259.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/create-relevant-content-for-measurable-marketing-strategy-results) #### [Need Measurable Marketing Strategy Results? Create Relevant Content](https://www.trendingupstrategy.com/manufacturing-blog/create-relevant-content-for-measurable-marketing-strategy-results) ![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal) : Jan 12, 2017 Marketing teams are under increased scrutiny today thanks to the advent of Big Data. Executives can analyze everything from overtime cost/benefits... [Content Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing) [Inbound Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/inbound-marketing) [Read More](https://www.trendingupstrategy.com/manufacturing-blog/create-relevant-content-for-measurable-marketing-strategy-results) [![B2B Brands Blast Off With YouTube: Tips for Manufacturing Marketing Using Video](https://www.trendingupstrategy.com/hubfs/Jul-Manufacturing-Marketing-Video.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/b2b-brands-blast-off-with-youtube-tips-for-manufacturing-marketing-using-video) #### [B2B Brands Blast Off With YouTube: Tips for Manufacturing Marketing Using Video](https://www.trendingupstrategy.com/manufacturing-blog/b2b-brands-blast-off-with-youtube-tips-for-manufacturing-marketing-using-video) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock) : Jan 11, 2016 YouTube isn’t just for funny footage of cats. The video platform is the #2 biggest search engine in the world, just behind Google (which owns it!) It... [Content Marketing](https://www.trendingupstrategy.com/manufacturing-blog/tag/content-marketing) [Read More](https://www.trendingupstrategy.com/manufacturing-blog/b2b-brands-blast-off-with-youtube-tips-for-manufacturing-marketing-using-video) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at... ##### Newsletter Newsletter ![gold-horizontal-white](https://www.trendingupstrategy.com/hubfs/gold-horizontal-white.png) - [Privacy Policy](https://www.trendingupstrategy.com/privacy-policy) - [Terms and Conditions](https://www.trendingupstrategy.com/terms-and-conditions) © 2026 TRENDING UP STRATEGY [Facebook](https://www.facebook.com/227608167419927)[X](https://twitter.com/trendupstrategy)[Linkedin](https://www.linkedin.com/company/16181944)[YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4", "dateModified" : "2024-10-28T19:52:02.255Z", "description" : "Testimonial from a specialty manufacturer - Glide-Line", "duration" : "PT1M38.032S", "height" : 1080, "name" : "Testimonial from a specialty manufacturer - Glide-Line", "thumbnailUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4/medium.jpg?t=1730145122255", "uploadDate" : "2024-04-22T18:42:49.014Z", "width" : 1920 } ```