Manufacturing Blog

Marketing Plan Pt. 3: Attract & Retain a Defined Audience [VIDEO]

This is part 3 of our series for marketers creating a marketing plan. Check out part 1: create a defined strategy and part 2: create relevant content.

Topics: Commercial Construction Marketing Construction Buyer Personas

How Can Buyer Personas Improve My Business?

When you're creating your marketing materials, do you know for whom you are creating them? Your audience should be a defined group - or groups - of people. These are commonly called "buyer personas." HubSpot defined this term as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” 

The concept behind buyer personas is simple: a persona is a defined audience member where you have identified the persona's role, concerns, questions, and search patterns. Basically, the concept shows how your “perfect customer” would behave if he or she existed and made buying decisions. A buyer persona is an imperative part of your marketing strategy—the secret sauce as you put together a recipe for success.

Topics: Buyer Personas Content Marketing Inbound Marketing

6 Steps Toward Great Content Creation

One of the fundamentals of Inbound Marketing is content creation. Put simply, content is the message that your inbound marketing strategy delivers to your buyer personas and customers. Without a good message, your inbound strategy won’t work the way you expect and want it to work.

 

Topics: Buyer Personas Social Media Content Marketing