How Buyer Personas Ensure a Smart Marketing Investment for Manufacturing Companies
I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great...
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Buyer Personas
Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms
A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1...
Marketing Plan Pt. 3: Attract & Retain a Defined Audience [VIDEO]
This is part 3 of our series for marketers creating a marketing plan. Check out part 1: create a defined strategy and part 2: create relevant content.
How Can Buyer Personas Improve My Business?
When you're creating your marketing materials, do you know for whom you are creating them? Your audience should be a defined group - or groups - of...
6 Steps Toward Great Content Creation
One of the fundamentals of Inbound Marketing is content creation. Put simply, content is the message that your inbound marketing strategy delivers to...