--- title: Ultimate blog for Savvy CEO's of growing manufacturing companies | Brian Bzdawka description: Brian is the Creative Director at Trending Up. He has a smokin' hot wife and three awesome kids. When he's not designing graphics, creating videos and working on marketing strategies, Brian enjoys drawing, breakfast food and being nice. --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) # Brian Bzdawka Brian is the Creative Director at Trending Up. He has a smokin' hot wife and three awesome kids. When he's not designing graphics, creating videos and working on marketing strategies, Brian enjoys drawing, breakfast food and being nice. ![TU Header - blog](https://www.trendingupstrategy.com/hs-fs/hubfs/Images/Email_Images/MFG%20Headers/TU%20Header%20-%20blog.jpg?width=1920&height=1080&name=TU%20Header%20-%20blog.jpg) [![](https://www.trendingupstrategy.com/hubfs/Blog/Patient%20Leaders.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) #### [Inbound vs Outbound is like Low and Slow Cooked Pork vs the McRib](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka:](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka) There’s a ton of reasons to swing into the drive-thru and grab yourself a quick bite of a seasonal McRib sandwich. You’re thinking about the "right now"… the fact that you didn’t plan for your meal and that you want to fulfill your immediate goal of... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib) [![](https://www.trendingupstrategy.com/hubfs/Blog/Bill%20Nye.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/using-video-to-market-your-complex-or-customized-manufacturing-product-or-service) #### [Using Video to Market Your Complex or Customized Manufacturing Product or Service](https://www.trendingupstrategy.com/manufacturing-blog/using-video-to-market-your-complex-or-customized-manufacturing-product-or-service) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): It’s not a secret or surprise anymore… video is the NOW of digital marketing. And, good news for you, if you’re trying to market a complex or... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/using-video-to-market-your-complex-or-customized-manufacturing-product-or-service) [![](https://www.trendingupstrategy.com/hubfs/Blog/Your%20Brand.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) #### [Branding Isn't Just For Appearances, It Speaks To Who You Are](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): Pause and think about this… What do you think “BRANDING” is? [Read More](https://www.trendingupstrategy.com/manufacturing-blog/branding-isnt-just-for-appearances-it-speaks-to-who-you-are) [![What Specialized Manufacturers Need to Consider About Design and Brand](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/What%20Specialized%20Manufacturers%20Need%20to%20Consider%20About%20Design%20and%20Brand.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) #### [What Specialized Manufacturers Need to Consider About Design and Brand](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): You're not Coca-Cola. I'm pretty sure you knew that already, but just in case. But, what that means is your marketing dollars need to be spent... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/what-specialized-manufacturers-need-to-consider-about-design-and-brand) [![Benefit of Content Marketing](https://www.trendingupstrategy.com/hubfs/Social/Benefit%20of%20Content%20Marketing.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/some-of-the-main-benefits-of-content-marketing-for-manufacturing-businesses) #### [Some of the Main Benefits of Content Marketing for Manufacturing Businesses](https://www.trendingupstrategy.com/manufacturing-blog/some-of-the-main-benefits-of-content-marketing-for-manufacturing-businesses) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): We are assuming that you, like most other manufacturing companies, gather most of your leads through avenues such as trade shows, referrals, and... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/some-of-the-main-benefits-of-content-marketing-for-manufacturing-businesses) [![Spend vs Investment](https://www.trendingupstrategy.com/hubfs/Social/Spend%20vs%20Investment.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/marketing-your-manufacturing-business-should-be-about-roi.-period) #### [Marketing Your Manufacturing Business Should Be About ROI. PERIOD.](https://www.trendingupstrategy.com/manufacturing-blog/marketing-your-manufacturing-business-should-be-about-roi.-period) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): Believe me. We get it. It’s not easy to make the long-term investment over the short-term, instant spend when it comes to marketing your... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/marketing-your-manufacturing-business-should-be-about-roi.-period) [![Do you know exactly who you are marketing to?](https://www.trendingupstrategy.com/hubfs/Social/Do%20you%20know%20exactly%20who%20you%20are%20marketing%20to%3F.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies) #### [How Buyer Personas Ensure a Smart Marketing Investment for Manufacturing Companies](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies) [![guarded by forms](https://www.trendingupstrategy.com/hubfs/Social/guarded%20by%20forms.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) #### [Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) [![Social media - overwhelmed.jpeg](https://www.trendingupstrategy.com/hubfs/Social%20media%20-%20overwhelmed.jpeg)](https://www.trendingupstrategy.com/manufacturing-blog/7-easy-social-media-hacks-for-food-equipment-manufacturing-companies) #### [7 Easy Social Media Tips for Food Equipment Manufacturing Companies](https://www.trendingupstrategy.com/manufacturing-blog/7-easy-social-media-hacks-for-food-equipment-manufacturing-companies) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): For some of you I can understand how you might scoff at the words “social media” and “easy” in the same sentence. It can easily feel like a young... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/7-easy-social-media-hacks-for-food-equipment-manufacturing-companies) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at... ##### Newsletter Newsletter ![gold-horizontal-white](https://www.trendingupstrategy.com/hubfs/gold-horizontal-white.png) - [Privacy Policy](https://www.trendingupstrategy.com/privacy-policy) - [Terms and Conditions](https://www.trendingupstrategy.com/terms-and-conditions) © 2026 TRENDING UP STRATEGY [Facebook](https://www.facebook.com/227608167419927)[X](https://twitter.com/trendupstrategy)[Linkedin](https://www.linkedin.com/company/16181944)[YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4", "dateModified" : "2024-10-28T19:52:02.255Z", "description" : "Testimonial from a specialty manufacturer - Glide-Line", "duration" : "PT1M38.032S", "height" : 1080, "name" : "Testimonial from a specialty manufacturer - Glide-Line", "thumbnailUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4/medium.jpg?t=1730145122255", "uploadDate" : "2024-04-22T18:42:49.014Z", "width" : 1920 } ```