Believe me.  We get it.  It’s not easy to make the long-term investment over the short-term, instant spend when it comes to marketing your manufacturing company.  Don’t you feel that way?

I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great questions. Kudos to you for admitting that you don’t know and taking a step towards enlightening yourself.  Trust me – this topic is worth the read!

When someone is online searching for answers, they want the most relevant information possible.  When you are online, isn't that what YOU want? Well, in order to make sure your marketing investment is being spent on providing and pushing out relevant information to attract the right people, first you need to know exactly who those RIGHT people are.

A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1 salesperson, all while providing the exact knowledge about your service or product that you want to be sharing.

If your manufacturing company’s website isn’t utilizing premium content guarded by forms, YOU ARE MISSING OUT ON POTENTIAL QUALIFIED LEADS! I can break this down to two main reasons to jump on board:

For some of you I can understand how you might scoff at the words “social media” and “easy” in the same sentence.  It can easily feel like a young man’s game. (Or woman’s game – didn’t mean to exclude – its just an expression.) You have to keep up with the trends and the lingo… tweeting, sending snappers, likes, pokes, bitmojis, blocking, hide from newsfeed, stop sending me game invites, I don’t want to play Farm Heroes so STOP ASKING!