Pause and think about this…
What do you think “BRANDING” is?
Apr 09, 2020
Oct 29, 2019
You're not Coca-Cola. I'm pretty sure you knew that already, but just in case. But, what that means is your marketing dollars need to be spent targeting very specific people. Specialized manufacturing in the USA has become an efficient market. Creating and maintaining a competitive edge means staying innovative when it comes to your core business and improving all aspects of the business - including design and brand.
May 01, 2019
A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1 salesperson, all while providing the exact knowledge about your service or product that you want to be sharing.
If your manufacturing company’s website isn’t utilizing premium content guarded by forms, YOU ARE MISSING OUT ON POTENTIAL QUALIFIED LEADS! I can break this down to two main reasons to jump on board:
Jun 09, 2017
No matter how big or small your sales force, your website can be working around the clock to attract leads. To do it, however, your B2B site needs great content and an effective content strategy with messaging that connects to your target clientele.
May 11, 2017
This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4 steps to see success:
May 09, 2017
The Internet exists for only a few purposes: Curating a perfect life on social media and videos of people being scared by other people! Ok...that’s not the real reason obviously. The internet actually exists to get the best, most relevant information to people searching for it.
There are a few “search engines” that exist to help people find this information. Google, Yahoo, Bing, and DuckDuckGo are some of them. When you search for something using the search engine, it crawls the web (it’s actually called “spidering”) and “reads” all of the information on every website.
Mar 20, 2017
Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with consumers. But it’s just a waste of marketing dollars for your B2B manufacturing company… you’re looking to connect with other businesses, not people. Right?
Wrong. You know nothing, Jon Snow.
Feb 23, 2017
As a business leader for a B2B company, you have responsibilities company-wide: caring for your employees, making sure customers are happy, ensuring that sales are up and losses are down, and possibly most importantly, working toward a high return on all investments. In your budget, marketing most likely has one of the highest-cost line items - but it should also have one of the highest returns. Contrary to popular belief, you can have faith in your marketing department's ability to produce high, measurable returns on your investments through a successful marketing strategy.
But how do you know if it’s working?
Jan 12, 2017
Marketing teams are under increased scrutiny today thanks to the advent of Big Data. Executives can analyze everything from overtime cost/benefits and depreciating machinery assets to the return on investment of a single employee to the advantage of healthy vending machine options versus junk food choices. It’s no wonder that business leaders are looking for better, more exact return analysis for their marketing budgets, as well.
Aug 15, 2016
Summer in Wisconsin means spending the three warmest (and least likely to have snow) months outdoors taking advantage of the beautiful weather. As a kid, one of my favorite activities was my family’s annual camping trip to Door County.
Complete with a four-hour road trip in an eight-passenger van, a massive tent, nightly campfires, and plenty of gear, the trip was quite the undertaking. There were lists (thanks, Mom!), weeks of organizing and packing, and lots of planning.
Like those camping trips, creating successful inbound strategy for B2B businesses also requires a number of essential elements. I’ve assembled the essentials here in the form of an Inbound Survival Guide, just like we created for our summer camping trips.