MARKETING FOR MANUFACTURERS BLOG

Inbound vs Outbound is like Low and Slow Cooked Pork vs the McRib

There’s a ton of reasons to swing into the drive-thru and grab yourself a quick bite of a seasonal McRib sandwich. You’re thinking about the "right now"… the fact that you didn’t plan for your meal and that you want to fulfill your immediate goal of food in your belly. But, think about this… what do you actually prefer?  The fast food or a slow cooked, juicy, healthy, delicious pork tenderloin?  If you are willing to invest a little bit more, including time, into what was going into your face, you could have been able to be dining on some delish healthy option. Also, the food would be much more beneficial to you in the long run and I guarantee – much more worth the investment.

Topics: Content Marketing Inbound Marketing Manufacturing Blogs

Using Video to Market Your Complex or Customized Manufacturing Product or Service

It’s not a secret or surprise anymore… video is the NOW of digital marketing. And, good news for you, if you’re trying to market a complex or customized marketing product or service, doing so with video gives you a bunch of advantages... and, it doesn't have to be as hard as you think.

Topics: Content Marketing Inbound Marketing Expertise Marketing

Branding Isn't Just For Appearances, It Speaks To Who You Are

Pause and think about this…

What do you think “BRANDING” is?

 

Topics: Content Marketing Website Development Inbound Marketing Marketing Strategy

What Specialized Manufacturers Need to Consider About Design and Brand

You're not Coca-Cola.  I'm pretty sure you knew that already, but just in case.  But, what that means is your marketing dollars need to be spent targeting very specific people.  Specialized manufacturing in the USA has become an efficient market. Creating and maintaining a competitive edge means staying innovative when it comes to your core business and improving all aspects of the business - including design and brand.

 

Topics: Content Marketing Website Development Marketing Strategy Expertise Marketing

Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms

A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1 salesperson, all while providing the exact knowledge about your service or product that you want to be sharing.

 

If your manufacturing company’s website isn’t utilizing premium content guarded by forms, YOU ARE MISSING OUT ON POTENTIAL QUALIFIED LEADS! I can break this down to two main reasons to jump on board:

 

Topics: Buyer Personas Content Marketing Marketing for B2B Manufacturing Blogs

How To Use Content to Attract Your Target Clients

No matter how big or small your sales force, your website can be working around the clock to attract leads. To do it, however, your B2B site needs great content and an effective content strategy with messaging that connects to your target clientele.

 

Topics: Content Marketing Increase Lead Generation

Specialized Construction Marketing Plan Pt. 4: Drive Profits

This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4 steps to see success:

Topics: Content Marketing Increase Lead Generation Marketing Strategy

What is SEO, & How the Internet Works [VIDEO]

The Internet exists for only a few purposes: Curating a perfect life on social media and videos of people being scared by other people!  Ok...that’s not the real reason obviously. The internet actually exists to get the best, most relevant information to people searching for it.

 

There are a few “search engines” that exist to help people find this information. Google, Yahoo, Bing, and DuckDuckGo are some of them. When you search for something using the search engine, it crawls the web (it’s actually called “spidering”) and “reads” all of the information on every website.

 

Topics: Content Marketing Blogging ROI Marketing Strategy SEO

Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers

Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with consumers. But it’s just a waste of marketing dollars for your B2B manufacturing company… you’re looking to connect with other businesses, not people. Right?

Wrong. You know nothing, Jon Snow.

Topics: Content Marketing Inbound Marketing Manufacturing Blogs

Do You Need a New B2B Marketing Strategy? 10 Questions to Ask

As a business leader for a B2B company, you have responsibilities company-wide: caring for your employees, making sure customers are happy, ensuring that sales are up and losses are down, and possibly most importantly, working toward a high return on all investments. In your budget, marketing most likely has one of the highest-cost line items - but it should also have one of the highest returns. Contrary to popular belief, you can have faith in your marketing department's ability to produce high, measurable returns on your investments through a successful marketing strategy.

But how do you know if it’s working?

Topics: Content Marketing Marketing for B2B Increase Lead Generation