Maximizing Post-Pack Expo 2023 Marketing and Sales Success

The recently concluded Pack Expo 2023 in Las Vegas was a goldmine of opportunities, especially for those in the equipment manufacturing sector. With complex, high-value equipment that can be challenging to explain, it's crucial to have a well-organized and effective marketing strategy for post-expo follow-ups. That's where HubSpot Sales tools come into play. This article will guide you through leveraging HubSpot's powerful suite of tools to turn those expo leads into long-term customers.

HubSpot Sales: Your Post-Expo Game Plan

HubSpot Sales offers a comprehensive range of features designed to help you manage and automate your post-expo follow-ups. From marketing automation to sales sequences, HubSpot Sales is your go-to platform for nurturing those valuable leads.

Key Features in HubSpot Sales:

Marketing Automation: Automated emails can be sent out to potential leads, keeping them engaged and moving them down the sales funnel.

HubSpot Sales Sequences: Sales sequences allow you to automate a series of targeted, timed email follow-ups, ensuring that no lead falls through the cracks.

CRM Integration: Seamlessly integrates with HubSpot CRM or other popular CRM systems to keep all your data in one place.

The Post-Expo Game Plan: Utilizing HubSpot Sales Tools

Step : Import Your Leads

The first step after any expo is to import your leads into your CRM. HubSpot Sales simplifies this process, allowing you to upload a CSV file or integrate with other lead capture tools you may have used at Pack Expo.

Step : Research Your Leads

Go to Apollo.io (free source version) to research the company.  You can gather info like the annual revenue of the company, # of employees, key decision-makers with their email and phone number (a lot of the time), and other helpful info.

Step : Segment Your Leads

Given the complexity and high average sale price of your equipment, segmentation is crucial. HubSpot Sales allows you to segment your leads based on various criteria such as industry, company size, or specific needs.

Step : Set Up Sales Sequences

Utilize HubSpot Sales Sequences to automate your email follow-ups. Create different sequences for different segments to ensure that your messaging is as targeted as possible. Include educational content to help explain the complexities of your equipment.

Step : Monitor and Adjust

HubSpot Sales provides real-time notifications and detailed analytics. Use these insights to adjust your sequences and follow-up strategies as needed.

Step : Long-Term Nurturing

Not every lead will be ready to make a purchase immediately. Use HubSpot's marketing automation features to keep these leads engaged over the long term, gradually nurturing them until they are ready to make a buying decision.

Conclusion

HubSpot Sales offers a powerful set of tools that can help your equipment manufacturing company achieve excellence in lead nurturing and follow-up. By leveraging these tools effectively, you can turn your Pack Expo 2023 leads into loyal customers, thereby improving your marketing ROI and streamlining your sales process.

Are you ready to implement a winning post-expo game plan? Here's to your business scoring big wins!