Manufacturing Blog

Specialized Construction Marketing Plan Pt. 4: Drive Profits

This is the final part of our 4-part series on specialized construction marketing plans. Particularly when it comes to content marketing, you have 4 steps to see success:

Topics: Increase Lead Generation Content Marketing Marketing Strategy

What is SEO, & How the Internet Works [VIDEO]

How the Internet Works 

 

The Internet exists for one purpose: Videos of people being scared by other people - or, apes.   

 

Ok...that’s not the real reason obviously. The internet actually exists to get the best, most relevant information to people searching for it.

Topics: SEO Content Marketing Blogging ROI Marketing Strategy

Specialized Construction Marketing Plan Pt 1: Defined Strategy [VIDEO]

When you’re looking for the results of this year’s marketing budget for your specialized construction business, can you easily show what’s happened with that money? Can you show the money spent, the content produced, the leads brought in, and results of those sales opportunities?

Topics: Marketing Strategy Commercial Construction Marketing

Attribution in Marketing: a How-To Guide from Trending Up Strategy

Marketing attribution: the quest for information and data that allows marketers to pinpoint the assisting marketing messages, formats, and channels that lead a purchasing customer to their buying decision.

To optimize your marketing investment to get the best return possible, attribution is a priority. It’s the ability to analyze the data you have to differentiate how marketing techniques affect the sales cycle, which allows you to choose how to optimize across silos to improve the end result: your bottom line.

Topics: Marketing for B2B Inbound Marketing Marketing Strategy

Building Website Traffic Without Forms is Like Hunting Without Bullets

As firearm hunting season in Wisconsin draws to a close this year, it’s got me thinking about all the preparation that goes into our hunt each year. From scouting, to outdoor video, to target practice, to building tree stands and setting up ground blinds, we spend a significant amount of time each year preparing for a potential shot. Why would we not spend just as much or more time making sure our website is also prepared for a shot - at a new customer? Just like our hunting preparations, preparing for a website visitor takes strategy.

Topics: Get Higher Conversions Blogging ROI Inbound Marketing Marketing Strategy