--- title: Ultimate blog for Savvy CEO's of growing manufacturing companies | Marketing for B2B description: Marketing for B2B | Ultimate blog for Savvy CEO's of growing manufacturing companies. --- [Skip to the main content.](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-for-b2b#main-content) [![Trending Up - Logo - Horizontal - Color - Inverted copy](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color%20-%20Inverted%20copy.png "Trending Up - Logo - Horizontal - Color - Inverted copy")](http://trendingupstrategy.com) [![Trending Up - Logo - Horizontal - Color](https://www.trendingupstrategy.com/hs-fs/hubfs/logos/Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png?width=400&height=133&name=Trending%20Up%20-%20Logo%20-%20Horizontal%20-%20Color.png "Trending Up - Logo - Horizontal - Color")](http://trendingupstrategy.com) - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) Search Toggle Menu Search Toggle Menu - [SALES-READY WEBSITES](https://www.trendingupstrategy.com/automated-sales-machine) - [SALES & MARKETING STRATEGY](https://www.trendingupstrategy.com/marketing-strategy-for-specialty-manufacturers) - RESOURCES - [BLOG](https://www.trendingupstrategy.com/manufacturing-blog) - [FREE RESOURCES](https://www.trendingupstrategy.com/manufacturing-marketing-resource-center) - [MARKETING ROI CALCULATOR](https://www.trendingupstrategy.com/roi-calculator) - [CASE STUDY](https://www.trendingupstrategy.com/conveyor-system-manufacturer-case-study) - CONTACT - [CONTACT US](https://www.trendingupstrategy.com/contact) - [CAREER CENTER](https://www.trendingupstrategy.com/career-center) - [FREE MARKETING ANALYSIS](https://www.trendingupstrategy.com/personalized-marketing-analysis-video) [Facebook](https://www.facebook.com/227608167419927) [Linkedin](https://www.linkedin.com/company/16181944) [X](https://twitter.com/trendupstrategy) [YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) #### Educational Content about Sales and Marketing for Manufacturers # Trending Up Blog Filter by Tag Show All Blogging ROI Buyer Personas Commercial Construction Marketing Construction Content Marketing Expertise Marketing Get Higher Conversions Improving Close Ratio Inbound Marketing Inbound Sales Inbound Smarketing Inbound for Financial Institutions Increase Lead Generation Manufacturing Blogs Marketing Powered By Data Marketing Strategy Marketing for B2B Nari Trade Show Personalization SEO Sales Enablement Social Media Trade Show Success Website Development quality leads ##### SUBSCRIBE ![TU Header - blog](https://www.trendingupstrategy.com/hs-fs/hubfs/Images/Email_Images/MFG%20Headers/TU%20Header%20-%20blog.jpg?width=1920&height=1080&name=TU%20Header%20-%20blog.jpg) ### Marketing for B2B [![](https://www.trendingupstrategy.com/hubfs/you%20should%20consider%20sales%20%20enablement%20to%20increase%20ROI.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/sales-enablement-the-missing-link-between-manufacturing-marketing-and-roi) #### [The Missing Link Between Manufacturing Marketing & ROI: Sales Enablement](https://www.trendingupstrategy.com/manufacturing-blog/sales-enablement-the-missing-link-between-manufacturing-marketing-and-roi) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): Let me tell you a story. It’s one that my team and I have heard about from many prospects, and have seen from almost every one of our clients to... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/sales-enablement-the-missing-link-between-manufacturing-marketing-and-roi) [![Do you know exactly who you are marketing to?](https://www.trendingupstrategy.com/hubfs/Social/Do%20you%20know%20exactly%20who%20you%20are%20marketing%20to%3F.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies) #### [How Buyer Personas Ensure a Smart Marketing Investment for Manufacturing Companies](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies) [![guarded by forms](https://www.trendingupstrategy.com/hubfs/Social/guarded%20by%20forms.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) #### [Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) ![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka): A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/sales_process.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-buyer-part-2-why-manufacturing-needs-inbound-sales-enablement) #### [Focus on the Buyer Part 2: Why Manufacturing Needs Sales Enablement](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-buyer-part-2-why-manufacturing-needs-inbound-sales-enablement) ![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel): Earlier this week, I wrote about why inbound marketing works for manufacturing. I walked through the buyer’s journey, from discovery, to... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-buyer-part-2-why-manufacturing-needs-inbound-sales-enablement) [![It's difficult to calculate when your message is most relevant.](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_119669158.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies) #### [Focus on the Buyer: Why Choose Inbound Marketing for Manufacturing](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies) ![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel): Marketing for manufacturing companies is not an easy job. Traditional marketing methods focuses on the seller - what you have in stock, what you need... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_161756168.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/why-premium-content-is-invaluable-sales-strategy) #### [5 Reasons Why Premium Content is Invaluable to Your Sales Strategy](https://www.trendingupstrategy.com/manufacturing-blog/why-premium-content-is-invaluable-sales-strategy) ![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel): High-value publications and ebooks are (or, should be) the bread-and-butter of an inbound sales strategy for your B2B business. Not sure why? From a... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/why-premium-content-is-invaluable-sales-strategy) [![setting_goals_is_the_first_step.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/setting_goals_is_the_first_step.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/do-you-need-a-new-b2b-marketing-strategy-10-questions-to-ask-to-find-out) #### [Do You Need a New B2B Marketing Strategy? 10 Questions to Ask](https://www.trendingupstrategy.com/manufacturing-blog/do-you-need-a-new-b2b-marketing-strategy-10-questions-to-ask-to-find-out) ![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel): As a business leader for a B2B company, you have responsibilities company-wide: caring for your employees, making sure customers are happy, ensuring... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/do-you-need-a-new-b2b-marketing-strategy-10-questions-to-ask-to-find-out) [![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/key_marketing_metrics.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-to-attribute-marketing-results) #### [Attribution in Marketing: a How-To Guide from Trending Up Strategy](https://www.trendingupstrategy.com/manufacturing-blog/how-to-attribute-marketing-results) ![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel): Marketing attribution: the quest for information and data that allows marketers to pinpoint the assisting marketing messages, formats, and channels... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-to-attribute-marketing-results) [![jenna_blaze_orange_hunting.jpg](https://www.trendingupstrategy.com/hubfs/Blog_Photos/jenna_blog/jenna_blaze_orange_hunting.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/7-website-tips-successful-hunting-sales-pros-increase-time-in-stand) #### [7 Website Tips for Successful Hunting Sales Pros to Increase Time-in-Stand](https://www.trendingupstrategy.com/manufacturing-blog/7-website-tips-successful-hunting-sales-pros-increase-time-in-stand) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): Autumn is one of my favorite times of year in Wisconsin. And if you think it’s just because of the return of the Starbucks red cup, PSL, and holiday... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/7-website-tips-successful-hunting-sales-pros-increase-time-in-stand) [![Prospects have demands - are you meeting them?](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Prospects_have_demands_-_are_you_meeting_them.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-manufacturers-leverage-a-highly-targeted-inbound-marketing-strategy) #### [How PACK EXPO Manufacturers Should Leverage A Highly Targeted Marketing Strategy](https://www.trendingupstrategy.com/manufacturing-blog/how-manufacturers-leverage-a-highly-targeted-inbound-marketing-strategy) ![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock): Your manufacturing business has a very specific audience. Perhaps your industry is incredibly specialized, and you only create your product for one... [Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-manufacturers-leverage-a-highly-targeted-inbound-marketing-strategy) [1](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-for-b2b/page/1) [2](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-for-b2b/page/2) [Next](https://www.trendingupstrategy.com/manufacturing-blog/tag/marketing-for-b2b/page/2) ##### CONTACT CONTACT 1870 THE EXCHANGE SUITE 200 #357 ATLANTA, GA 30339-2021 720.213.8437 INFO@TRENDINGUPSTRATEGY.COM ##### MOST RECENT BLOG MOST RECENT BLOG ###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients) One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at... ##### Newsletter Newsletter ![gold-horizontal-white](https://www.trendingupstrategy.com/hubfs/gold-horizontal-white.png) - [Privacy Policy](https://www.trendingupstrategy.com/privacy-policy) - [Terms and Conditions](https://www.trendingupstrategy.com/terms-and-conditions) © 2026 TRENDING UP STRATEGY [Facebook](https://www.facebook.com/227608167419927)[X](https://twitter.com/trendupstrategy)[Linkedin](https://www.linkedin.com/company/16181944)[YouTube](https://www.youtube.com/channel/UCcscfDHxjYP3OP5lVb6hTjA) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4", "dateModified" : "2024-10-28T19:52:02.255Z", "description" : "Testimonial from a specialty manufacturer - Glide-Line", "duration" : "PT1M38.032S", "height" : 1080, "name" : "Testimonial from a specialty manufacturer - Glide-Line", "thumbnailUrl" : "https://404404.fs1.hubspotusercontent-na1.net/hubfs/404404/Trending%20Up%20Testimonial%20-%20Glide-Line.mp4/medium.jpg?t=1730145122255", "uploadDate" : "2024-04-22T18:42:49.014Z", "width" : 1920 } ```