---
title: Ultimate blog for Savvy CEO's of growing manufacturing companies | Manufacturing Blogs
description: Manufacturing Blogs | Ultimate blog for Savvy CEO's of growing manufacturing companies.
---

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#### Educational Content about Sales and Marketing for Manufacturers

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### Manufacturing Blogs

[![](https://www.trendingupstrategy.com/hubfs/Blog/Patient%20Leaders.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib)

#### [Inbound vs Outbound is like Low and Slow Cooked Pork vs the McRib](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib)

![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka):

There’s a ton of reasons to swing into the drive-thru and grab yourself a quick bite of a seasonal McRib sandwich. You’re thinking about the "right...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/inbound-vs-outbound-is-like-low-and-slow-cooked-pork-vs-the-mcrib)

[![How Content Can Provide Qualified Leads to Your Sales Team](https://www.trendingupstrategy.com/hubfs/Images/Featured%20Images/How%20Content%20Can%20Provide%20Qualified%20Leads%20to%20Your%20Sales%20Team.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-content-can-provide-qualified-leads-to-your-manufacturing-companys-sales-team)

#### [How Content Can Provide Qualified Leads to Your Sales Team](https://www.trendingupstrategy.com/manufacturing-blog/how-content-can-provide-qualified-leads-to-your-manufacturing-companys-sales-team)

![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock):

Alright, first of all, get on board with “expertise marketing”. Don’t feel bad if you don’t know what that is – cause we kinda made it up. Basically,...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-content-can-provide-qualified-leads-to-your-manufacturing-companys-sales-team)

[![Do you know exactly who you are marketing to?](https://www.trendingupstrategy.com/hubfs/Social/Do%20you%20know%20exactly%20who%20you%20are%20marketing%20to%3F.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies)

#### [How Buyer Personas Ensure a Smart Marketing Investment for Manufacturing Companies](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies)

![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka):

I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/how-buyer-personas-ensure-a-smart-marketing-investment-for-manufacturing-companies)

[![guarded by forms](https://www.trendingupstrategy.com/hubfs/Social/guarded%20by%20forms.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms)

#### [Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms)

![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka):

A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/why-your-manufacturing-companys-website-needs-premium-content-guarded-by-forms)

[![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/sales_process.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-buyer-part-2-why-manufacturing-needs-inbound-sales-enablement)

#### [Focus on the Buyer Part 2: Why Manufacturing Needs Sales Enablement](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-buyer-part-2-why-manufacturing-needs-inbound-sales-enablement)

![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel):

Earlier this week, I wrote about why inbound marketing works for manufacturing. I walked through the buyer’s journey, from discovery, to...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-buyer-part-2-why-manufacturing-needs-inbound-sales-enablement)

[![It's difficult to calculate when your message is most relevant.](https://www.trendingupstrategy.com/hubfs/Blog_Photos/shutterstock_119669158.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies)

#### [Focus on the Buyer: Why Choose Inbound Marketing for Manufacturing](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies)

![Picture of Benjamin Engel](https://www.trendingupstrategy.com/hs-fs/hubfs/Ben%20Author.png?width=30&name=Ben%20Author.png) [Benjamin Engel](https://www.trendingupstrategy.com/manufacturing-blog/author/benjamin-engel):

Marketing for manufacturing companies is not an easy job. Traditional marketing methods focuses on the seller - what you have in stock, what you need...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/focus-on-the-buyer-why-choose-inbound-marketing-for-manufacturing-companies)

[![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/manufacturers-lead-industry-knowledge.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/why-does-my-manufacturing-company-need-to-blog)

#### [Why Does My Manufacturing Company Need to Blog?](https://www.trendingupstrategy.com/manufacturing-blog/why-does-my-manufacturing-company-need-to-blog)

![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock):

Blogging: that time-consuming writing practice of innermost thoughts flowing onto a digital forum to be read by strangers you’ll never meet. Or is...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/why-does-my-manufacturing-company-need-to-blog)

[![Social media - overwhelmed.jpeg](https://www.trendingupstrategy.com/hubfs/Social%20media%20-%20overwhelmed.jpeg)](https://www.trendingupstrategy.com/manufacturing-blog/7-easy-social-media-hacks-for-food-equipment-manufacturing-companies)

#### [7 Easy Social Media Tips for Food Equipment Manufacturing Companies](https://www.trendingupstrategy.com/manufacturing-blog/7-easy-social-media-hacks-for-food-equipment-manufacturing-companies)

![Picture of Brian Bzdawka](https://www.trendingupstrategy.com/hs-fs/hubfs/44179875_10156868119424595_6988195911268564992_n.jpg?width=30&name=44179875_10156868119424595_6988195911268564992_n.jpg) [Brian Bzdawka](https://www.trendingupstrategy.com/manufacturing-blog/author/brian-bzdawka):

For some of you I can understand how you might scoff at the words “social media” and “easy” in the same sentence. It can easily feel like a young...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/7-easy-social-media-hacks-for-food-equipment-manufacturing-companies)

[![](https://www.trendingupstrategy.com/hubfs/Blog_Photos/Jul-Creative-Helps-Manufacturers-With-Content-Strategy.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands)

#### [Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands)

![Picture of Alicia Westphal](https://www.trendingupstrategy.com/hs-fs/hubfs/Profile_Pictures/Hubspot_Persona-Avatars/alicia_westphal_headshot_02.2017.jpg?width=30&name=alicia_westphal_headshot_02.2017.jpg) [Alicia Westphal](https://www.trendingupstrategy.com/manufacturing-blog/author/alicia-westphal):

Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/inbound-myth-busters-content-marketing-is-only-for-b2c-brands)

[![](https://www.trendingupstrategy.com/hs-fs/hubfs/Blog/TU%20-%20MFG%20blog%202.jpg?width=1200&height=628&name=TU%20-%20MFG%20blog%202.jpg)](https://www.trendingupstrategy.com/manufacturing-blog/align-your-manufacturing-sales-marketing-teams-in-5-steps)

#### [How To Align Your Manufacturing Sales & Marketing Teams In 5 Steps](https://www.trendingupstrategy.com/manufacturing-blog/align-your-manufacturing-sales-marketing-teams-in-5-steps)

![Picture of Jenna Orrock](https://www.trendingupstrategy.com/hs-fs/hubfs/IMG_1160%20square.jpg?width=30&name=IMG_1160%20square.jpg) [Jenna Orrock](https://www.trendingupstrategy.com/manufacturing-blog/author/jenna-orrock):

SMarketing, sales and marketing alignment, is critical to your manufacturing organization’s success. Both teams are responsible for your company’s...

[Read More](https://www.trendingupstrategy.com/manufacturing-blog/align-your-manufacturing-sales-marketing-teams-in-5-steps)

[1](https://www.trendingupstrategy.com/manufacturing-blog/tag/manufacturing-blogs/page/1) [2](https://www.trendingupstrategy.com/manufacturing-blog/tag/manufacturing-blogs/page/2) [Next](https://www.trendingupstrategy.com/manufacturing-blog/tag/manufacturing-blogs/page/2)

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##### MOST RECENT BLOG

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<https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients>

###### [Video testimonial from one of our specialty manufacturing clients](https://www.trendingupstrategy.com/manufacturing-blog/video-testimonial-from-one-of-our-specialty-manufacturing-clients)

 One of our clients, Glide-Line, manufactures the World's most flexible conveyor systems. Here at...

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