Inbound vs Outbound is like Low and Slow Cooked Pork vs the McRib
There’s a ton of reasons to swing into the drive-thru and grab yourself a quick bite of a seasonal McRib sandwich. You’re thinking about the "right...
Educational Content about Sales and Marketing for Manufacturers
Trending Up Blog
SUBSCRIBE
Manufacturing Blogs
How Content Can Provide Qualified Leads to Your Sales Team
Alright, first of all, get on board with “expertise marketing”. Don’t feel bad if you don’t know what that is – cause we kinda made it up. Basically,...
How Buyer Personas Ensure a Smart Marketing Investment for Manufacturing Companies
I am sure that there are a ton of people thinking… what the hell is a buyer persona and why is this important to me? Well, honestly, those are great...
Why Your Manufacturing Company's Website Needs Premium Content Guarded by Forms
A B2B marketing strategy for a manufacturing business HAS to utilize premium content such as eBooks! It allows your website to become your #1...
Focus on the Buyer Part 2: Why Manufacturing Needs Sales Enablement
Earlier this week, I wrote about why inbound marketing works for manufacturing. I walked through the buyer’s journey, from discovery, to...
Focus on the Buyer: Why Choose Inbound Marketing for Manufacturing
Marketing for manufacturing companies is not an easy job. Traditional marketing methods focuses on the seller - what you have in stock, what you need...
Why Does My Manufacturing Company Need to Blog?
Blogging: that time-consuming writing practice of innermost thoughts flowing onto a digital forum to be read by strangers you’ll never meet. Or is...
7 Easy Social Media Tips for Food Equipment Manufacturing Companies
For some of you I can understand how you might scoff at the words “social media” and “easy” in the same sentence. It can easily feel like a young...
Myth: Content Marketing Is Only for B2C Brands, Not Manufacturers
Sure, inbound marketing can be great for B2C companies. Creating interesting content for those companies is a great way to increase leads with...
How To Align Your Manufacturing Sales & Marketing Teams In 5 Steps
SMarketing, sales and marketing alignment, is critical to your manufacturing organization’s success. Both teams are responsible for your company’s...