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How Much Does It Cost You To Find A Customer?

Picture of Jenna Orrock Jenna Orrock:

The value each customer contributes to your bottom line is directly related to the cost of customer acquisition, or COCA. Yet, many businesses launch advertising campaigns or even full-scale digital marketing efforts without tracking costs and...

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6 Steps Toward Great Content Creation

Picture of Jenna Orrock Jenna Orrock:

One of the fundamentals of Inbound Marketing is content creation. Put simply, content is the message that your inbound marketing strategy delivers to...

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